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" Advertising and new media / "


Document Type : BL
Record Number : 956728
Doc. No : b711098
Main Entry : Spurgeon, Christina.
Title & Author : Advertising and new media /\ Christina Spurgeon.
Publication Statement : New York, NY :: Routledge,, 2008.
Page. NO : 135 pages ;; 24 cm
ISBN : 0203935527
: : 0415430348
: : 0415430356
: : 9780203935521
: : 9780415430340
: : 9780415430357
Bibliographies/Indexes : Includes bibliographical references (pages 115-129) and index.
Contents : Figures Acknowledgements Chapter 1. Advertising and the new media of mass conversation Chapter 2. From the 'Long Tail' to 'Madison and Vine': trends in advertising and new media Chapter 3. Integrating interactivity: globalization and the gendering of creative advertising Chapter 4. Mobilizing the local: advertising and cell phone industries in China Chapter 5. From conversation to registration: regulating advertising and new media Chapter 6. The future of advertising-funded media Notes References Interviews Index.
Abstract : This clear and comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' media to 'my' media, Advertising and New Media critically evaluates the social and cultural implications on increased interactivity and consumer creativity for the future of advertising.
Subject : Atarazanas, Valencia
Subject : Advertising-- Social aspects.
Subject : Advertising.
Subject : Internet advertising.
Subject : Mass media and business.
Subject : Mass media.
Subject : Advertising-- Social aspects.
Subject : Advertising-- Social aspects.
Subject : Advertising.
Subject : Advertising.
Subject : Internet advertising.
Subject : Internet advertising.
Subject : Mass media and business.
Subject : Mass media and business.
Subject : Mass media.
Subject : Mass media.
Subject : Neue Medien
Subject : Online-Werbung
Subject : Verbraucherverhalten
Subject : Werbung
Subject : Internet.
Subject : Internet.
Subject : Massamedia.
Subject : Reclame.
Dewey Classification : ‭659.13/4‬
LC Classification : ‭HF6146.I58‬‭S68 2007‬
NLM classification : ‭05.31‬bcl
: ‭F713.8‬clc
: ‭QP 630‬rvk
copyhttps://lib.clisel.com/site/catalogue/956728
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