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" Marketing communications management : "


Document Type : BL
Record Number : 957172
Doc. No : b711542
Main Entry : Copley, Paul,1952-
Title & Author : Marketing communications management : : concepts and theories, cases and practices /\ Paul Copley.
Publication Statement : Amsterdam ;London :: Elsevier Butterworth-Heinemann,, 2004.
Page. NO : xiv, 441 pages :: illustrations ;; 28 cm
ISBN : 0750652942
: : 9780750652940
Bibliographies/Indexes : Includes bibliographical references and index.
Abstract : Truly comprehensive and international in its scope, this text makes critical reflections on the most important issues in marketing communications.
Subject : Communication in marketing.
Subject : Marketing-- Management.
Subject : Communication in marketing.
Subject : Marketing
Subject : Marketing-- Management.
Subject : Marketingmanagement
Subject : Marktkommunikation
Subject : Unternehmen
Subject : Communicatie.
Subject : Marketing.
Dewey Classification : ‭658.802‬
LC Classification : ‭HF5415.123‬‭.C67 2004‬
copyhttps://lib.clisel.com/site/catalogue/957172
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