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" The golden apple : "
Kathy Aaronson.
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BL
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| Record Number
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957203
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| Doc. No
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b711573
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| Main Entry
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Aaronson, Kathy.
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| Title & Author
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The golden apple : : how to grow opportunity and harvest success /\ Kathy Aaronson.
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| Publication Statement
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Hoboken, N.J. :: John Wiley & Sons,, ©2006.
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| Page. NO
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xi, 192 pages :: illustrations ;; 23 cm
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| ISBN
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047177782X
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: 9780471777823
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| Notes
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Includes index.
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| Contents
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pt. I. Bringing out the value within -- Finding worth, providing value -- Checklist : what is value? -- Nothing happens until you sell yourself -- Slowing down the traffic -- Creating prospects -- The five-touch technique -- Why we buy, and how -- The four universal types of customers -- Building loyalty with every sale -- pt. II. Turning cold calls into warm relationships -- Communicating with all the people, all the time -- Six possible responses to your approach -- The well-polished presenter -- The 24-hour professional -- Packaging counts -- Storytelling selling -- New ideas : how to show, tell, and sell -- A seven-point presentation structure for selling anything -- Rules for storytelling selling -- pt. III. Giving something extra -- An apple for the road -- Ten "something extra" ideas -- Replenish so you'll have something extra to give -- An apple for the teacher -- How to find a mentor -- How to keep a mentor -- It's all about the people -- How to choose a career you'll love -- Career security through thick and thin.
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| Abstract
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"When Kathy Aaronson was eight years old, she set up a small roadside stand next to her family's farm and began selling vegetables that weren't up to supermarket standards (too small or too misshaped). Her entrepreneurial drive was sparked by a need to connect with people, and in the process of learning to sell successfully she learned about how to find and provide value to any type of customer. In The Golden Apple, Aaronson uses the lessons learned at her produce stand and applied later in executive sales to illustrate nine lessons that can help readers turn their careers and lives around. Using humor and practical, step-by-step guidance, this book will teach readers how to: get the attention of busy, distracted client prospects; how to do business confidently and well with anybody - even rude, crude client prospects; how to use stories to successfully sell products, services or ideas, and how to develop business relationships that will protect their careers in any economy. With the Golden Apple as their guide, readers will be confident they have the tools to make success easier than failure, in business and in life."--Publisher's Website.
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Career development.
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Consumer satisfaction.
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Customer relations.
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Relationship marketing.
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Selling.
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Career development.
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Career development.
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Consumer satisfaction.
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Consumer satisfaction.
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Customer relations.
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Customer relations.
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Relationship marketing.
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Relationship marketing.
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Selling.
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Selling.
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| Dewey Classification
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658.85
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| LC Classification
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HF5438.25.A218 2006
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| NLM classification
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F713.3clc
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| Parallel Title
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How to grow opportunity and harvest success
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