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" Advertising basics! : "
J.V. Vilanilam, A.K. Varghese.
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BL
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| Record Number
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957497
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b711867
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| Main Entry
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Vilanilam, John V.
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| Title & Author
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Advertising basics! : : a resource guide for beginners /\ J.V. Vilanilam, A.K. Varghese.
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| Publication Statement
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New Delhi ;Thousand Oaks, Calif. :: Response Books,, 2004.
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| Page. NO
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1 online resource (xi, 200 pages)
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| ISBN
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1282425323
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: 6612425326
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: 8132103904
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: 9352800796
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: 9781282425323
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: 9786612425325
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: 9788132103905
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: 9789352800797
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0761998101
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| Bibliographies/Indexes
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Includes bibliographical references ([159]-160) and index.
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| Contents
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How it all began -- Conventional advertising and ad agencies -- The new ad agency-- the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting -- Writing for radio, television, and film -- Advertising in the ICT age : the future.
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| Abstract
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Advertising Basics! is a one-stop resource for anyone who wishes to understand and unravel the exciting world of advertising. Beginning from the basics, the book uses a simple commonsense approach to explain everything one wants to know about advertising and how the industry works on a daily basis. The book begins with a brief history which gives the reader an understanding of how advertising has evolved from the way it was practiced earlier in the teeming bazaars to its sophisticated and technologically advanced avatar today. The authors then discuss each aspect of the advertising industry in.
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Advertising agencies.
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Advertising.
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Agences de publicité
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Publicité
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Advertising agencies.
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Advertising.
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BUSINESS ECONOMICS-- Advertising Promotion.
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| Dewey Classification
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659.1
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| LC Classification
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HF5823.V49 2004eb
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| Added Entry
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Varghese, A. K., (Ajit Kuriakose)
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