| Document Type
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BL
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| Record Number
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957522
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| Doc. No
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b711892
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| Main Entry
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Thaler, Richard H.,1945-
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| Title & Author
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Nudge : : improving decisions about health, wealth, and happiness /\ Richard H. Thaler, Cass R. Sunstein.
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| Publication Statement
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New Haven, Conn. :: Yale University Press,, ©2008.
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| Page. NO
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x, 293 pages :: illustrations ;; 25 cm
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| ISBN
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014311526X
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: 0300122233
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: 9780143115267
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: 9780300122237
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| Bibliographies/Indexes
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Includes bibliographical references (pages 263-282) and index.
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| Abstract
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"A Caravan book"--Title page verso.
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"Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. Nobel laureate Richard Thaler and legal scholar and bestselling author Cass Sunstein explain in this important exploration of choice architecture that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself. In Nudge, Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful "choice architecture" can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take--from neither the left nor the right--on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative books to come along in many years."
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| Subject
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Choice (Psychology)-- Economic aspects.
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Consumer behavior.
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Decision making-- Psychological aspects.
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Economics-- Psychological aspects.
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Choix (Psychologie)-- Aspect économique.
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Consommateurs-- Comportement.
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Économie politique-- Aspect psychologique.
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Prise de décision-- Aspect psychologique.
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Alltag
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| Subject
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Choice (Psychology)-- Economic aspects.
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| Subject
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Choice (Psychology)-- Economic aspects.
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| Subject
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Consumer behavior.
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Consumer behavior.
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Consumer behaviour.
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Decision making-- Psychological aspects.
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| Subject
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Decision making-- Psychological aspects.
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Decision making.
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Economic psychology.
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Economics-- Psychological aspects.
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Economics-- Psychological aspects.
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Ekonomi-- psykologiska aspekter.
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Entscheidungsverhalten
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Konsumentpsykologi.
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Val (psykologi)-- ekonomiska aspekter.
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Verbesserung
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Verbraucherverhalten
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Wirtschaftliches Verhalten
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Wirtschaftspsychologie
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Wirtschaftstheorie
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Wohlstandsgesellschaft
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Entscheidungsverhalten.
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Verbraucherverhalten.
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Wirtschaftliches Verhalten.
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Wirtschaftstheorie.
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Economics.
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Choice Behavior.
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| Subject
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Community Participation.
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| Subject
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Decision Making.
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| Dewey Classification
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330.01/9
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| LC Classification
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HB74.P8T53 2008
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| NLM classification
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2009 J-822
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HB 74.P8T365n 2008
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CP 4000rvk
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CW 7500rvk
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QC 020rvk
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QW 300rvk
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| Added Entry
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Sunstein, Cass R.
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