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" Strategic business forecasting : "
Simon Ramo, Ronald Sugar.
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BL
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| Record Number
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958019
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| Doc. No
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b712389
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| Main Entry
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Ramo, Simon.
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| Title & Author
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Strategic business forecasting : : a structured approach to shaping the future of your business /\ Simon Ramo, Ronald Sugar.
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| Publication Statement
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Maidenhead :: McGraw-Hill Professional,, 2009.
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| Page. NO
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1 online resource (256 pages)
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| ISBN
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0071621261
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: 0071626174
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: 9780071621267
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: 9780071626170
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Poor past predictions -- Near-term forecasting -- Possibilities, then predictions: the four-measures procedure -- Extrapolating from past to future -- Possibility generators -- Predicting big externalities -- The future automobile -- Terrorism in the United States -- China and the Asian military arena -- K-12 education in the United States -- A nuclear scenario -- Robotic birds and no-casualty warfare -- The price of oil -- The SuperGrid electric power system -- The medical practice internet channel -- The next war.
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| Abstract
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"At the turn of the century, Western Union passed on the chance to dominate the telephone industry. Later, General Electric concluded that a new invention called television was doomed to fail. And very recently, decision makers at the highest level were taken off-guard when the global economy dropped from under their feet - and took their companies with it." "Today, only those business leaders with the power of long-term foresight will seize and hold true competitive advantage. But can managers really predict the future? Yes, to a greater extent than one might expect. Strategic Business Forecasting shows how to identify and quantify possible events that may affect your business. Applying creativity, personal experience, and the lessons of history, you can use such forecasting to develop plans that will help your organization compete."--BOOK JACKET.
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| Subject
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Business forecasting.
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Business planning.
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Decision making.
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Business forecasting.
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Business planning.
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Decision making.
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| Dewey Classification
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658.40355
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| LC Classification
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HD30.27
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| Added Entry
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Sugar, Ronald.
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