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" The language of advertising : "


Document Type : BL
Record Number : 958492
Doc. No : b712862
Main Entry : Goddard, Angela,1954-
Title & Author : The language of advertising : : written texts /\ Angela Goddard.
Publication Statement : London ;New York :: Routledge,, 1998.
Series Statement : Intertext
Page. NO : 1 online resource (ix, 134 pages) :: illustrations.
ISBN : 020302754X
: : 0203159705
: : 9780203027547
: : 9780203159705
: 0415145988
Bibliographies/Indexes : Includes bibliographical references (pages 127-128) and index.
Contents : Preliminaries; Contents; Introduction; Unit one: What is an advertisement?; Unit two: Attention-seeking devices; Unit three: Writers, readers and texts; Unit four: How does that sound?; Unit five: Nautical but nice: intertextuality; Unit six: Cultural variations; Unit seven: Tricks of the trade; Unit eight: Picture me this; Symbols; Index of terms; References;
Abstract : This accessible satellite textbook is unique in offering students hands-on practical experience of textual analysis focused on Advertising. It includes activities, sample texts, commentaries and further activity suggestions.
Subject : Advertising-- Language.
Subject : English language-- Discourse analysis.
Subject : English language-- Written English.
Subject : Advertising-- Language.
Subject : English language-- Discourse analysis.
Subject : English language-- Written English.
Subject : Advertenties.
Subject : Engels.
Subject : Taalgebruik.
Dewey Classification : ‭401/.41‬
LC Classification : ‭PE1422‬‭.G63 1998eb‬
copyhttps://lib.clisel.com/site/catalogue/958492
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