| Document Type
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BL
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| Record Number
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958535
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| Doc. No
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b712905
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| Main Entry
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Cunningham, Michael J.
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| Title & Author
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Customer relationship management /\ Michael J. Cunningham.
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| Publication Statement
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Oxford, England :: Capstone Pub.,, 2002.
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| Series Statement
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ExpressExec. Marketing ;; 04.04
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| Page. NO
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124 pages ;; 18 cm.
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| ISBN
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1841122130
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: 9781841122137
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| Notes
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"ExpressExec."
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Includes index.
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The ExpressExec is organized into ten core subject areas: Innovation -- Enterprise -- Strategy -- Marketing -- Finance -- Operations and technology -- Organizations -- Leading -- People -- Life and work.
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Abstract
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Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing. Examples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold.
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| Subject
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Customer relations-- Management, Case studies.
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| Subject
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Customer relations-- Management.
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| Subject
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Electronic commerce.
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| Subject
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Relationship marketing.
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| Subject
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Customer relations-- Management.
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| Subject
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Electronic commerce.
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| Subject
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Relationship marketing.
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| Dewey Classification
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658.812
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| LC Classification
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HF5415.5.C86 2002
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