رکورد قبلیرکورد بعدی

" The dynamics of persuasion : "


Document Type : BL
Record Number : 959029
Doc. No : b713399
Main Entry : Perloff, Richard M.
Title & Author : The dynamics of persuasion : : communication and attitudes in the 21st century /\ Richard M. Perloff.
Edition Statement : 2nd ed.
Publication Statement : Mahwah, N.J. :: Lawrence Erlbaum Associates,, 2003.
Page. NO : 1 online resource (xvi, 392 pages) :: illustrations
ISBN : 1135639213
: : 1135639256
: : 1135639264
: : 1410606880
: : 9781135639211
: : 9781135639259
: : 9781135639266
: : 9781410606884
: 0805840877
: 0805840885
: 9780805840872
: 9780805840889
Bibliographies/Indexes : Includes bibliographical references (pages 341-378) and indexes.
Contents : Chapter STRUCTURE OF ATTITUDES -- chapter 3 Attitudes: Functions and Consequences -- chapter QUESTIONNAIRE MEASURES OF ATTITUDE -- chapter ASKING GOOD QUESTIONS -- chapter 5 Processing Persuasive Communications -- chapter CONCLUSIONS -- chapter UNDERSTANDING THE MESSAGE -- chapter CONCLUSIONS -- CHAPTER 11 Advertising -- chapter CAMPAIGN EFFECTS -- chapter THE McGRUFF CRIME PREVENTION PROJECT -- chapter ANTISMOKING AND CARDIOVASCULAR RISK REDUCTION CAMPAIGNS.
Subject : Attitude change.
Subject : Mass media-- Psychological aspects.
Subject : Persuasion (Psychology)
Subject : Attitude change.
Subject : Changement d'attitude.
Subject : Communication interpersonnelle.
Subject : Mass media-- Psychological aspects.
Subject : Mass-média.
Subject : Persuasion (Psychology)
Subject : POLITICAL SCIENCE-- Political Process-- Leadership.
Subject : Attitudeverandering.
Subject : Overreding.
Subject : Persuasion.
Subject : États-Unis.
Dewey Classification : ‭303.3/42‬
LC Classification : ‭BF637.P4‬‭P39 2003eb‬
NLM classification : ‭77.61‬bcl
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