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رکورد قبلیرکورد بعدی

" Airline marketing and management / "


Document Type : BL
Record Number : 959110
Doc. No : b713480
Main Entry : Shaw, Stephen,1950-
Title & Author : Airline marketing and management /\ Stephen Shaw.
Edition Statement : 6th ed.
Publication Statement : Burlington, VT :: Ashgate,, ©2007.
Page. NO : xi, 323 pages :: illustrations ;; 24 cm
ISBN : 0754648192
: : 0754648206
: : 9780754648192
: : 9780754648208
Notes : Includes index.
Bibliographies/Indexes : Includes bibliographical references and index.
Contents : The fundamentals -- The market for air transport services -- The marketing environment -- Airline business and marketing strategies -- Product analysis in airline marketing -- Pricing and revenue management -- Distributing the product -- Brands management in airline marketing -- Relationship marketing -- Airline selling, advertising and promotional policies -- The future of airline marketing.
Abstract : Stephen Shaw's study examines the principles of marketing and demonstrates the way in which these principles can be applied in today's airline industry. The book is full of up-to-date and relevant examples drawn from world-wide aviation sources.
Subject : Aeronautics, Commercial-- Marketing.
Subject : Airlines-- Marketing.
Subject : Aeronautics, Commercial-- Marketing.
Subject : Airlines-- management.
Subject : Airlines-- marketing strategy.
Subject : Airlines-- Marketing.
Subject : Flygbolag-- ledning och organisation.
Subject : Flygbolag-- marknadsföring.
Subject : Luftverkehr
Subject : Marketing
Subject : Verkehrsbetriebslehre
Subject : Luchtvaartmaatschappijen.
Subject : Management.
Subject : Marketing.
Dewey Classification : ‭387.7/40688‬
LC Classification : ‭HE9781‬‭.S35 2007‬
NLM classification : ‭85.40‬bcl
: ‭QQ 800‬rvk
: ‭QQ 930‬rvk
: ‭QR 840‬rvk
copyhttps://lib.clisel.com/site/catalogue/959110
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