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" New product development : "


Document Type : BL
Record Number : 959136
Doc. No : b713506
Main Entry : Annacchino, Marc A.
Title & Author : New product development : : from initial idea to product management /\ Marc A. Annacchino.
Publication Statement : Amsterdam ;Boston, MA :: Butterworth-Heinemann,, 2003.
Page. NO : 1 online resource (xxxii, 567 pages) :: illustrations
ISBN : 0080469892
: : 0750677325
: : 9780080469898
: : 9780750677325
Bibliographies/Indexes : Includes bibliographical references and index.
Contents : Front cover; copyright; table of contents; front matter; PREFACE; INTRODUCTION; body; 1. THE BUSINESS OBJECTIVE; 2. THE MARKET OPPORTUNITY; 3. REFINEMENT OF THE PRODUCT CONCEPT INTO A NEW PRODUCT AND BUSINESS; 4. THE PRODUCT AND BUSINESS PLAN; 5. JUSTIFYING A PROGRAM: THE ACCOUNTING VIEWPOINT; 6. STARTING OUT; 7. EXECUTING THE PLAN; 8. MANUFACTURING DEVELOPMENT; 9. THE PRELAUNCH CHECKLIST: SETTING UP THE ORGANIZATION; 10. THE LAUNCH; 11. THE PURSUIT; 12. NEW PRODUCT DEVELOPMENT RECORDS FORMAT; back matter; Appendix A. SELECTED NEW PRODUCT DEVELOPMENT EFFORTS.
Abstract : Covers the entire process of product development from idea to launch without missing a step!
Subject : New products-- Planning.
Subject : Product management.
Subject : Produits commerciaux-- Gestion.
Subject : Produits nouveaux-- Planification.
Subject : BUSINESS ECONOMICS-- Development-- Business Development.
Subject : New products-- Planning.
Subject : Product management.
Subject : Productontwikkeling.
Dewey Classification : ‭658.5/75‬
LC Classification : ‭HF5415.153‬‭.A56 2003eb‬
NLM classification : ‭85.15‬bcl
: ‭85.15.‬bcl
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