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" The language of success : "
Tom Sant.
Document Type
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BL
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Record Number
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959245
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Doc. No
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b713615
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Main Entry
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Sant, Tom.
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Title & Author
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The language of success : : business writing that informs, persuades, and gets results /\ Tom Sant.
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Publication Statement
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New York :: AMACOM,, [2008]
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Page. NO
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1 online resource
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ISBN
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0814409733
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: 081447473X
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: 128127139X
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: 6611271392
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: 9780814409732
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: 9780814474730
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: 9781281271396
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: 9786611271398
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Notes
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Includes bibliographical references and index.
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Bibliographies/Indexes
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Includes bibliographical references and index.
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Contents
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1. Introduction -- Where we're going and why the trip is worth taking -- Igniting firestorms -- Screaming in print -- Living in the midst of revolution -- Eight tips for creating successful e-mail -- Moving beyond the mechanical -- 2. The problem : how fluff, guff, geek, and weasel ruin your writing -- Language : the medium of business -- The language of success -- Four languages that don't work -- Fluff -- Guff -- Geek -- Weasel -- Is clear writing a lost art? -- 3. The principles : modern methods in business writing -- Write the way you speak -- Respect the medium -- The core principles of the language of success -- Clarity -- Conciseness -- Correctness -- Suitability for the audience -- Suitability for the purpose -- Purposes and patterns for the whole message -- Writing to inform -- Writing to evaluate -- Writing to persuade -- 4. The practice : real-world applications of the language of success -- Writing to inform -- Simple announcements -- Giving instructions -- Answering questions -- Project updates and summaries -- Clarifying information -- Writing to evaluate -- Comparison and contrast -- Definition and classification -- Offering an informed opinion -- Competitive analysis -- Performance appraisals -- Writing to motivate -- Making a request -- Instructing -- Reprimanding -- Communicating with employees : morale -- Communicating with suppliers : responsiveness -- Communicating with customers : loyalty -- Communicating with investors : commitment -- Communicating bad news -- Writing to persuade -- Cold call messages, introducing yourself and your company -- Setting a meeting -- Following up from a meeting -- Announcing a new product or service -- Responding to a request for information -- Checking on customer satisfaction -- Nurture messages -- Recommendations and proposals -- Presenting a new idea to management or colleagues -- 5. Your potential.
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Abstract
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Master the elusive art of clear, concise, and effective writing.
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Subject
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Business communication.
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Subject
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Business writing.
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Subject
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BUSINESS ECONOMICS-- Business Communication-- General.
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Subject
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Business communication.
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Subject
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Business writing.
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Dewey Classification
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658.4/53
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LC Classification
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HF5718.3
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