| Document Type
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BL
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| Record Number
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959483
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| Doc. No
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b713853
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| Main Entry
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Bounfour, Ahmed.
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| Title & Author
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The management of intangibles : : the organisation's most valuable assets /\ Ahmed Bounfour.
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| Publication Statement
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London ;New York :: Routledge,, 2003.
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| Series Statement
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Routledge advances in management and business studies ;; 16
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| Page. NO
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1 online resource (xvi, 320 pages) :: illustrations
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| ISBN
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0203465032
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: 0415224934
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: 0415224942
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: 0585452318
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: 6610403708
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: 9780203465035
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: 9780415224932
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: 9780415224949
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: 9780585452319
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: 9786610403707
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| Bibliographies/Indexes
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Includes bibliographical references (pages 300-312) and index.
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| Contents
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Book Cover; Title; Contents; List of illustrations; Foreword by Leif Edvinsson; Acknowledgements; Introduction; Definitions and stakes; Measuring the immeasurable; Information and external knowledge; Knowledge creation; Knowledge memory; Knowledge management; Image, brand and corporate identity; Outsourcing; Back to the man; A dynamic view of organisational performance: the IC-dVAL approach; Reporting and managing intangibles: the policy agenda; Conclusion; Bibliography; Index.
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| Abstract
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The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R & D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considered to be the most important factors in the strategic positioning of organisations today. This comprehensive volume provides an integrated and original approach to intangible resource management and an evaluation of their contribution to the establis.
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| Subject
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Intangible property-- Management.
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Intangible property-- Valuation.
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Intellectual capital-- Management.
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Knowledge management.
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BUSINESS ECONOMICS-- Information Management.
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BUSINESS ECONOMICS-- Knowledge Capital.
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| Subject
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Intangible property-- Management.
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Intangible property-- Valuation.
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Intellectual capital-- Management.
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| Subject
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Knowledge management.
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| Subject
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Immateriële activa.
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| Dewey Classification
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658.4/038
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| LC Classification
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HD53.B66 2003eb
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| NLM classification
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85.10bcl
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