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" Digital marketing : "


Document Type : BL
Record Number : 959790
Doc. No : b714160
Main Entry : Rowan, Will.
Title & Author : Digital marketing : : using new technologies to get closer to your customers /\ Will Rowan.
Publication Statement : London :: Kogan Page,, 2002.
Page. NO : 1 online resource (x, 246 pages) :: illustrations
ISBN : 0585442983
: : 9780585442983
: 0749436646
Bibliographies/Indexes : Includes bibliographical references and index.
Contents : Introduction; Digital marketing and customer consent; Planning marketing campaigns; Building trusting relationships with customers; Managing customer information; Sustaining customer relationships; Digital customer service; How to fragment digital media constructively; Adding value by measuring and managing the return on investment in customers; Marketing to digital communities; Conclusion; Further reading; Index.
Abstract : "So what is digital marketing? In this book, Will Rowan shows that digital marketing is more than simply adding a Web site address to TV commercials or sending customers service text messages. He explores the lessons learnt from dot.com survivors, and examines how digital networks are rapidly changing traditional marketing principles and practices, and how they are becoming integral to any successful marketing plan."--Jacket.
Subject : Electronic commerce.
Subject : Internet marketing.
Subject : Marketing-- Data processing.
Subject : BUSINESS ECONOMICS-- Exports Imports.
Subject : BUSINESS ECONOMICS-- International-- Marketing.
Subject : BUSINESS ECONOMICS-- Marketing-- Multilevel.
Subject : Electronic commerce.
Subject : Internet marketing.
Subject : Marketing-- Data processing.
Dewey Classification : ‭658.8/40285‬
LC Classification : ‭HF5415.125‬‭.R69 2002eb‬
copyhttps://lib.clisel.com/site/catalogue/959790
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