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" Perspectives on public relations research / "
edited by Danny Moss, Dejan Vercic, and Gary Warnaby.
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BL
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| Record Number
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959860
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| Doc. No
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b714230
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| Title & Author
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Perspectives on public relations research /\ edited by Danny Moss, Dejan Vercic, and Gary Warnaby.
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| Publication Statement
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London ;New York :: Routledge,, 2000.
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| Series Statement
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Routledge advances in management and business studies ;; 10
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| Page. NO
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1 online resource (xv, 269 pages)
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| ISBN
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0203192923
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: 9780203192924
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0415217679
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| Notes
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"Papers from the annual International Public Relations Research symposium"--Introduction.
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| Bibliographies/Indexes
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Includes bibliographical references and indexes.
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| Contents
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Introduction : public relations research : interdisciplinary perspectives / Danny Moss, Dejan Vercic and Gary Warnaby -- Part I. Public relations and management theory -- The origins of public relations theory in economics and strategic management / Dejan Vercic and James E. Grunig -- Strategy and public relations / Danny Moss and Gary Warnaby -- Part II. Contemporary perspectives of public relations -- A feminist phase analysis of research on women in postmodern public relations / Larissa A. Grunig -- Public relations and rhetoric : history, concepts, future / Elizabeth L. Toth -- Psychology and public relations / Jon White -- Part III. International perspectives of public relations -- Public relations : the cultural dimension / Toby MacManus -- Preliminary Delphi research on international public relations programming : initial data supports application of certain generic/specific concepts / Robert I. Wakefield -- Part IV. Historical-German perspectives of public relations -- The origins and development of public relations in Germany and Austria / Karl Nessmann -- Public relations and the development of the principle of separation of advertising and journalistic media programmes in Germany / Barbara Baerns.
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| Subject
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Corporations-- Public relations, Congresses.
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Public relations, Congresses.
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Public relations.
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BUSINESS ECONOMICS-- Public Relations.
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Corporations-- Public relations.
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Public relations.
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Public relations.
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| Dewey Classification
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659.2
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| LC Classification
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HD59.P382 2000eb
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| NLM classification
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05.31bcl
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| Added Entry
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Moss, Danny,1954-
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Verčič, Dejan.
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Warnaby, Gary.
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