| Document Type
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BL
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| Record Number
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959891
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| Doc. No
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b714261
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| Main Entry
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Brown, Stephen,1955 March 23-
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| Title & Author
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Free gift inside! : : forget the customer ; develop marketease /\ Stephen Brown.
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| Publication Statement
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Chichester :: Capstone,, 2003.
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| Page. NO
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1 online resource (vi, 294 pages)
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| ISBN
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1841126020
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: 9781841126029
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1841125466
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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FREE GIFT INSIDE!!; CONTENTS; Free Gifts; Preface Got them old, B1-B2, US visitors' visa blues; Lesson 1 How to win business and infuriate people; Lesson 2 How to cope with canny customers; Lesson 3 How to handle how-to marketing books; Lesson 4 How to trump the trick-or-treat; Lesson 5 How to employ exclusivity effectively; Lesson 6 How to amplify; Lesson 7 How to sell sham secrets; Lesson 8 How to entertain when entertainment is everywhere; Lesson 9 How to do a Harry Potter; Lesson 10 How to get out of jail free; Lesson 11 How to bait the marketing mousetrap; Notes and references.
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| Abstract
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Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer.* Based on the article 'Torment Your Customers (They'll Love It' which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas* A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing.
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| Subject
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Marketing.
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| Subject
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BUSINESS ECONOMICS-- Distribution.
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| Subject
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BUSINESS ECONOMICS-- Marketing-- General.
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| Subject
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Marketing.
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| Dewey Classification
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658.8
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| LC Classification
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HF5414.B76 2003eb
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