| Document Type
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BL
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| Record Number
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960782
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| Doc. No
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b715152
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| Main Entry
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Russell, Edward.
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| Title & Author
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The fundamentals of marketing /\ Edward Russell.
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| Publication Statement
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Lausanne :: AVA Academia ;La Vergne, TN :: Distributed in the USA & Canada by Ingram Publisher Services,, ©2010.
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| Series Statement
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AVA fundamentals
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| Page. NO
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1 online resource (191 pages) :: illustrations (chiefly color).
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| ISBN
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1282440640
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: 1472535839
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: 2940439346
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: 6612440643
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: 9781282440647
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: 9781472535832
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: 9782940439348
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: 9786612440649
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2940373728
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9782940373727
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| Bibliographies/Indexes
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Includes bibliographical references.
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| Contents
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The business of marketing -- Consumer behaviour -- Product and brand development -- Strategic pricing -- Distribution channel marketing -- Promotion in marketing.
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| Abstract
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The Fundamentals of Marketing shows how marketing organisations move from an initial product concept through to the creation of successful brands. Throughout the book Edward Russell offers an introduction to marketing structured around the traditional four 'P's' - product, price, promotion and place as well as the all important fifth 'P' - people. This framework will help you discover the key tools used to develop successful brands including selling theories, consumer behaviour, brand creation, strategic pricing, distribution methods, market research and strategic thinking.
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| Subject
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Communication in marketing.
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| Subject
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Marketing-- Management.
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| Subject
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BUSINESS ECONOMICS-- Green Business.
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| Subject
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Communication in marketing.
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| Subject
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Marketing-- Management.
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| Subject
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Marknadsföring.
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| Dewey Classification
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658.802
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| LC Classification
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HF5415.13.R87 2010eb
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