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" Barack, Inc. : "
Barry Libert, Rick Faulk.
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BL
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| Record Number
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961222
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| Doc. No
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b715592
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| Main Entry
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Libert, Barry.
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| Title & Author
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Barack, Inc. : : winning business lessons of the Obama campaign /\ Barry Libert, Rick Faulk.
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| Publication Statement
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Upper Saddle River, N.J. :: Pearson Education,, ©2009.
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| Page. NO
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x, 179 pages ;; 23 cm
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| ISBN
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0137022077
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: 9780137022076
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| Bibliographies/Indexes
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Includes bibliographical references (pages 148-155) and index.
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| Contents
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Ch. 1. Succes you can belive in-and emulate -- Getting down to business may be passe. Getting up to politics could be the wave of future -- Ch. 2. Be cool -- The indespensable quality of a leader whose decisions and actions can change people's lives is his cool-his calm rationality, steadiness under pressure, and ability to stay on message and control strong emotions -- Ch. 3. Be social -- Business-like politics-is extremely personal -- Ch. 4. Be the change -- Impermanence rules the universe. Those who resist change resist reality and life itself.
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| Abstract
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Examines the strategies of Brack Obama's successful presidential campaign, discussing the use of Internet technology, the establishment of online social networks, and the sustained discipline of staying on the campaign message of change.
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| Subject
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Political campaigns-- United States-- History-- 21st century.
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Presidents-- United States-- Election-- 2008.
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Political campaigns.
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Politics and government
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Presidents-- Election.
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United States, Politics and government, 2001-2009.
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United States.
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| Dewey Classification
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658.4
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| LC Classification
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JK2281.L54 2009
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| NLM classification
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B848.4clc
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| Added Entry
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Faulk, Rick.
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