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" Success factors of regional strategies for multinational corporations : "


Document Type : BL
Record Number : 961309
Doc. No : b715679
Main Entry : Heinecke, P.
Title & Author : Success factors of regional strategies for multinational corporations : : appropriate degrees of management autonomy and product adaptation /\ Patrick Heinecke.
Publication Statement : Berlin ;Heidelberg ;New York :: Physica-Verlag,, ©2011.
Series Statement : Contributions to Management Science
Page. NO : 1 online resource (xix, 289 pages)
ISBN : 3790826391
: : 3790826405
: : 9783790826395
: : 9783790826401
: 9783790826395
Bibliographies/Indexes : Includes bibliographical references.
Contents : pt. 1. Theoretical setting for regional strategies and regional success -- pt. 2. Development of a regional success factor model for the analysis of the regional strategy-success relationship -- pt. 3. Success factors of regional strategies : a new perspective on the geographic competitiveness of multinational corporations.
Abstract : This work examines the factors that drive the success of Multinational Corporations (MNCs) in their pursuit of regional strategies. The author develops a comprehensive regional success factor model, by which the effects of regional management autonomy and regional product and service adaptation on the regional success of MNCs as well as the interaction effects of regional orientation and inter-regional distance are investigated. The model is evaluated by means of the partial-least-squares (PLS) method on the basis of a survey-based inquiry of the Fortune Global 500 firms with success indicator.
Subject : International business enterprises-- Management, Cross-cultural studies.
Subject : International business enterprises-- Management.
Subject : Affaires.
Subject : BUSINESS ECONOMICS-- International-- Accounting.
Subject : International business enterprises-- Management.
Subject : Science économique.
Dewey Classification : ‭658.15/99‬
LC Classification : ‭HD62.4‬‭.H45 2011‬
copyhttps://lib.clisel.com/site/catalogue/961309
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