| Document Type
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BL
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| Record Number
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961684
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| Doc. No
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b716054
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| Main Entry
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Institute of Medicine (U.S.)., Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations.
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| Title & Author
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Speaking of health : : assessing health communication strategies for diverse populations /\ Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations, Board on Neuroscience and Behavioral Health, Institute of Medicine.
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| Publication Statement
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Washington, D.C. :: National Academies Press,, ©2002.
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| Page. NO
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1 online resource (xix, 356 pages)
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| ISBN
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0309512727
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: 6610185212
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: 9780309512725
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: 9786610185214
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0305072719
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0309072719
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0309110610
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9780309072717
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9780309110617
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| Bibliographies/Indexes
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Includes bibliographical references (pages 273-318) and index.
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| Contents
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1. Introduction -- 2. Theory -- 3. Health communication campaigns exemplar -- 4. The Mammography exemplar -- 5. The Diabetes exemplar -- 6. New communication applications and technologies and diverse populations -- 7. Toward a new definition of diversity -- 8. Findings and recommendations.
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| Abstract
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"Using case studies in the areas of diabetes, mammography, and mass communication campaigns, Speaking of Health examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. By suggesting creative strategies and guidelines for speaking to diverse audiences now and in the future, the Institute of Medicine seeks to take health communication into the 21st century."--Jacket.
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| Subject
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Communication in medicine.
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Health promotion.
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Communication en médecine.
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Promotion de la santé
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Communication in medicine.
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Gesundheitsförderung
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HEALTH FITNESS-- Healthy Living.
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| Subject
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HEALTH FITNESS-- Holism.
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HEALTH FITNESS-- Reference.
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Health promotion.
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Kulturelle Identität
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MEDICAL-- Preventive Medicine.
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Werbung
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Communication.
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Cultural Diversity.
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Health Promotion.
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Health Services Accessibility.
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Methods.
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Health Promotion-- methods.
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| Subject
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USA.
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| Dewey Classification
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613
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| LC Classification
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R118.I575 2002eb
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| NLM classification
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WA 590I59s 2002
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05.19bcl
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44.06bcl
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44.11bcl
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QX 780rvk
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