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" Mastering the globalization of business / "
Roger Cartwright.
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BL
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| Record Number
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961729
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| Doc. No
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b716099
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| Main Entry
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Cartwright, Roger.
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| Title & Author
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Mastering the globalization of business /\ Roger Cartwright.
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| Publication Statement
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Basingstoke :: Palgrave Macmillan,, 2004.
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| Series Statement
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Palgrave master series
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| Page. NO
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x, 202 pages ;; 24 cm.
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| ISBN
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1403921490
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: 9781403921499
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Abstract
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"Globalization as the term is used in this book is the process where by organizations offer their products and services on a global rather than a local basis and in doing so become part of a global economy. More and more organizations are reaching out to a wider, more global market place. As this process increases then an understanding of how globalization may affect business is becoming a prerequisite for an organization. This book provides an overview of the implications of globalization on management and business. It commence with a brief history that shows that globalization is not just a late twentieth and early twenty-first century phenomenon. It looks at the global implications for customer relationships, marketing, human resources, finance and information. It includes think/discussion points to use in stimulating thought and questions, web links and case studies to increase and deepen understanding." -- BACK COVER.
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| Subject
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Globalization.
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International business enterprises.
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Globalization.
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International business enterprises.
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Globalisierung.
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Management.
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Internationalisatie.
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Management.
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| Dewey Classification
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338.88
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| LC Classification
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HD62.4.C37 2004
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| NLM classification
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85.05bcl
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QP 300rvk
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