|
" Business strategy : "
David Campbell, George Stonehouse and Bill Houston.
| Document Type
|
:
|
BL
|
| Record Number
|
:
|
961876
|
| Doc. No
|
:
|
b716246
|
| Main Entry
|
:
|
Campbell, David J.
|
| Title & Author
|
:
|
Business strategy : : an introduction /\ David Campbell, George Stonehouse and Bill Houston.
|
| Edition Statement
|
:
|
2nd ed.
|
| Publication Statement
|
:
|
Oxford :: Butterworth-Heinemann,, 2002.
|
| Page. NO
|
:
|
1 online resource (xxi, 478 pages)
|
| ISBN
|
:
|
0080476341
|
|
|
:
|
: 0585462798
|
|
|
:
|
: 9780080476346
|
|
|
:
|
: 9780585462790
|
|
|
:
|
0750655690
|
| Notes
|
:
|
Previous edition: 1999.
|
| Bibliographies/Indexes
|
:
|
Includes bibliographical references and index.
|
| Contents
|
:
|
Index of key concepts; Preface to the second edition; Part 1 An introduction to the strategic process; Part II Internal analysis; Part III External analysis; Part IV Strategic implementation and management; Part V Case studies; Glossary of key terms; Index.
|
| Abstract
|
:
|
Provides an introduction to the subjects of business strategy and strategic management. This book includes case studies of varying lengths with questions included for assignment and seminar work; and a discussion of both traditional theory and the research in the field.
|
| Subject
|
:
|
Business planning.
|
| Subject
|
:
|
Strategic planning.
|
| Subject
|
:
|
BUSINESS ECONOMICS-- Strategic Planning.
|
| Subject
|
:
|
Business planning.
|
| Subject
|
:
|
Strategic planning.
|
| Dewey Classification
|
:
|
658.4012
|
| LC Classification
|
:
|
HD30.28.C356 2002eb
|
| Added Entry
|
:
|
Houston, Bill,1928-
|
|
|
:
|
Stonehouse, George.
|
| |