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"
Employee research :
"
Peter Goudge.
Document Type
:
BL
Record Number
:
962273
Doc. No
:
b716643
Main Entry
:
Goudge, Peter.
Title & Author
:
Employee research : : how to increase employee involvement through consultation /\ Peter Goudge.
Publication Statement
:
London ;Philadelphia :: Kogan Page,, ©2006.
Series Statement
:
Market research in practice series
Page. NO
:
1 online resource (viii, 209 pages).
ISBN
:
0749445408
:
: 0749449640
:
: 1280728523
:
: 142943046X
:
: 6610728526
:
: 9780749445409
:
: 9780749449643
:
: 9781280728525
:
: 9781429430463
:
: 9786610728527
Notes
:
"MRS."
Bibliographies/Indexes
:
Includes bibliographical references (pages 199-203) and index.
Contents
:
Contents; The editorial board; Foreword; Acknowledgements; Introduction; 1 Conducting employee research: reasons and benefits; 2 Employees and customer satisfaction; 3 Employees, shareholders and capital; 4 Employee research and the communications context; 5 Good practice in setting up a survey; 6 Internet and e-mail surveys; 7 Qualitative research; 8 The advent of employee insight; Appendix 1: Information and Consultation Regulations; Appendix 2: The Market Research Society Code of Conduct; Appendix 3: Conducting research with employees; References; Index.
Abstract
:
As marketing research in the consumer field has evolved into consumer insight, so this book points the way to the concept of employee insight: a more holistic perspective of employees, the information that they hold and is held about them. It seeks to place the implementation of employee surveys in this broader context for the benefit of business managers including HR practitioners. In addition it introduces marketing research practitioners to the broader, organizational context in which their skills and expertise can play an influential role. From a perspective of a professional market resear.
Subject
:
Employee attitude surveys.
Subject
:
Employees-- Attitudes-- Research.
Subject
:
Job satisfaction-- Research.
Subject
:
Organizational commitment-- Research.
Subject
:
Personnel management-- Research.
Subject
:
BUSINESS
ECONOMICS-- Human Resources Personnel Management.
Subject
:
BUSINESS
ECONOMICS-- Workplace Culture.
Subject
:
Employee attitude surveys.
Subject
:
Job satisfaction-- Research.
Subject
:
Personnel management-- Research.
Subject
:
Enquêtes.
Subject
:
Personeelsbehoefte.
Subject
:
Personeelsbeoordeling.
Dewey Classification
:
658.3/145
LC Classification
:
HF5549.5.A83G68 2006
NLM classification
:
85.62bcl
:
QV 584rvk
Added Entry
:
Market Research Society.
https://lib.clisel.com/site/catalogue/962273
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