| Document Type
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BL
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| Record Number
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962583
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| Doc. No
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b716953
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| Main Entry
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Dolan, Paul,1950-
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| Title & Author
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True to our roots : : fermenting a business revolution /\ Paul Dolan with Thom Elkjer.
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| Edition Statement
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1st ed.
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| Publication Statement
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Princeton, N.J. :: Bloomberg Press,, 2003.
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| Page. NO
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1 online resource (xvi, 207 pages) :: illustrations
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| ISBN
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0470882859
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: 141754399X
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: 157660215X
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: 9780470882856
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: 9781417543991
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: 9781576602157
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1576601501
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| Bibliographies/Indexes
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Includes bibliographical references (pages 197-201) and index.
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| Contents
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Contents; Preface; Foreword; Introduction-- Sustainability: Fetzer's Business Revolution; First Principle: Your Business Is Part of a Much Larger System; Second Principle: Your Company's Culture Is Determined by the Context You Create for It; Third Principle: The Soul of a Business Is Found in the Hearts of Its People; Fourth Principle: True Power Is Living What You Know; Fifth Principle: You Can't Predict the Future, but You Can Create It; Sixth Principle: There Is a Way to Make an Idea's Time Come; Afterword: Grapes Into Wine; Fetzer History and Future Development; Index.
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List of Illustrations.
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| Abstract
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This book sets forth the simple but powerful management principles that enabled Fetzer Vineyards under Paul Dolan to become one of America's biggest and best-known wineries even as it was becoming a model for sustainable businesses everywhere. It's an inspiring example of how a business can preserve the environment within which it functions, strengthen its community, and enrich the lives of its employees, without sacrificing the bottom line.
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| Subject
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Fetzer Vineyards-- Management.
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Fetzer Vineyards.
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Organic farming-- California-- Mendocino County.
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Wine industry-- United States-- Management.
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| Subject
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Management.
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Organic farming.
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TECHNOLOGY ENGINEERING-- Food Science.
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| Subject
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California, Mendocino County.
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| Subject
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United States.
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| Dewey Classification
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663.2068
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| LC Classification
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HD9379.F48D65 2003eb
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| Added Entry
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Elkjer, Thom.
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