Document Type
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BL
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Record Number
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962958
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Doc. No
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b717328
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Main Entry
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Johnson, Kevin,1954-
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Title & Author
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The power of legacy and planned gifts : : how nonprofits and donors work together to change the world /\ Kevin Johnson.
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Edition Statement
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1st ed.
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Publication Statement
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San Francisco, CA :: Jossey-Bass,, ©2010.
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Series Statement
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The Chardon Press series
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Page. NO
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xxvi, 310 pages :: illustrations ;; 24 cm.
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ISBN
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0470541369
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: 9780470541364
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Bibliographies/Indexes
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Includes bibliographical references and index.
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Contents
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Loyal donors and the path to nonprofit sustainability -- Transforming old habits into new strategies -- Assumptions that mean success or failure -- It's valuable to make your own plans first -- A reason to give: inspiration and the donor experience -- The four steps to create a stream of gifts -- Step 1: setting the stage for legacy gifts -- Step 2: building trust and credibility -- Step 3: the tipping point -- Step 4: putting it to work: going public -- Integrating legacy gifts into daily work -- Gift tools -- Advisors moving to center stage -- Transparency and ethics.
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Abstract
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"The Power of Legacy and Planned Gifts provides practical knowledge and tools nonprofits need to connect with loyal donors, resulting in a stream of future income that will sustain and advance their mission. Filled with illustrative real-world examples and cases, as well as worksheets to guide the reader, the book details a simple, multi-stage process for nonprofits to build a pipeline of future bequest income and offers donors perspective on making their gifts in a way that will best accomplish their goals."--BOOK JACKET.
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Subject
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Deferred giving.
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Subject
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Fund raising.
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Subject
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Nonprofit organizations-- Finance.
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Subject
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Deferred giving.
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Subject
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Fund raising.
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Subject
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Nonprofit organizations-- Finance.
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Subject
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Nonprofit-Organisation.
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Subject
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Spendensammlung.
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Dewey Classification
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658.15/224
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LC Classification
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HV41.2.J62 2010
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