| Document Type
|
:
|
BL
|
| Record Number
|
:
|
963201
|
| Doc. No
|
:
|
b717571
|
| Main Entry
|
:
|
Carmody, Bill.
|
| Title & Author
|
:
|
Online promotions : : winning strategies and tactics /\ Bill Carmody.
|
| Publication Statement
|
:
|
New York :: Wiley,, 2001.
|
| Page. NO
|
:
|
1 online resource (xxiii, 327 pages)
|
| ISBN
|
:
|
0471150886
|
|
|
:
|
: 1280341343
|
|
|
:
|
: 9780471150886
|
|
|
:
|
: 9781280341342
|
|
|
:
|
0471403989
|
|
|
:
|
9780471403982
|
| Notes
|
:
|
"Wiley computer publishing."
|
|
|
:
|
Includes index.
|
| Contents
|
:
|
Promotional Marketing Basics -- Why Online Promotions Work -- Planning an Online Promotion -- Protecting Yourself and Your Company Online -- Outsourcing versus In-House Resources -- How to Create a Multibrand Promotion -- Promoting the Promotion -- What to Do after the Promotion -- The Future of Online Promotions.
|
| Abstract
|
:
|
Attracting customers and driving sales in today's increasingly crowded, hyper-competitive online marketplace requires sophisticated new promotional techniques using a host of ever-evolving media tools.
|
| Subject
|
:
|
Internet advertising.
|
| Subject
|
:
|
BUSINESS ECONOMICS-- Marketing-- Direct.
|
| Subject
|
:
|
Internet advertising.
|
| Dewey Classification
|
:
|
659.13/3
|
| LC Classification
|
:
|
HF6146.I58C37 2001eb
|