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" Does marketing need reform? : "
Jagdish N. Sheth, Rajendra S. Sisodia, editors.
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BL
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| Record Number
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963311
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| Doc. No
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b717681
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| Title & Author
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Does marketing need reform? : : fresh perspectives on the future /\ Jagdish N. Sheth, Rajendra S. Sisodia, editors.
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| Publication Statement
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Abingdon, Oxon :: Routledge,, 2015.
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| Page. NO
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1 online resource (vii, 352 pages) :: illustrations
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| ISBN
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1315705117
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: 1317472861
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: 131747287X
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: 9781315705118
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: 9781317472865
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: 9781317472872
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9780765616982
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9780765616999
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| Notes
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Originally published 2006 by M.E. Sharpe.
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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pt. 1. Mirror, mirror on the wall : marketing's image, excess, and resistance problems -- pt. 2. Are marketing's problems self-correcting? -- pt. 3. Rethinking marketing's sacred cows -- pt. 4. Adjusting to marketing's changing context -- pt. 5. Marketing and its stakeholders -- pt. 6. Academia, heal thyself : reforming marketing scholarship and education -- pt. 7. A new mission for marketing.
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| Subject
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Marketing.
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| Subject
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Marketing.
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| Dewey Classification
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658.8
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658.8
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| LC Classification
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HF5415.D64 2015
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| Added Entry
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Sheth, Jagdish N.
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Sisodia, Rajendra.
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