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"
Corporate reputation :
"
Leslie Gaines-Ross.
Document Type
:
BL
Record Number
:
963375
Doc. No
:
b717745
Main Entry
:
Gaines-Ross, Leslie.
Title & Author
:
Corporate reputation : : 12 steps to safeguarding and recovering reputation /\ Leslie Gaines-Ross.
Publication Statement
:
Hoboken, N.J. :: John Wiley & Sons,, ©2008.
Page. NO
:
1 online resource (xx, 183 pages) :: illustrations
ISBN
:
0470245476
:
: 1119203503
:
: 128122202X
:
: 6611222022
:
: 9780470245477
:
: 9781119203506
:
: 9781281222022
:
: 9786611222024
:
0470171502
:
9780470171509
Bibliographies/Indexes
:
Includes bibliographical references (pages 161-174) and index.
Contents
:
Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation; CONTENTS; ACKNOWLEDGMENTS; PREFACE; WHY I WROTE THIS BOOK; HOW I WROTE THIS BOOK; THE BOOK'S OBJECTIVES; THE CONTENT; FOR WHOM THIS BOOK WAS WRITTEN; CAVEATS; REPUTATION LOSS IS NOT NEW, BUT RECOVERY STRATEGIES ARE; PART I; CHAPTER 1: REPUTATION MATTERS; CHAPTER 2: REPUTATION LOSS; CHAPTER 3: SECOND ACTS; PART II; CHAPTER 4: RESCUE; CHAPTER 5: REWIND; CHAPTER 6: RESTORE; CHAPTER 7: RECOVER; PART III; CHAPTER 8: RETURN TO FLIGHT; NOTES; INDEX.
Abstract
:
Best practices for protecting and repairing reputation. Recent corporate crises have demonstrated that a company's reputation can be destroyed in seconds. A mishandled response, inappropriate act, product tampering, or poorly timed reorganization.
Subject
:
Corporate image.
Subject
:
Corporations-- Public relations.
Subject
:
Organizational effectiveness.
Subject
:
Responsibility.
Subject
:
Efficacité organisationnelle.
Subject
:
Entreprises-- Image.
Subject
:
Entreprises-- Relations publiques.
Subject
:
Responsabilité
Subject
:
BUSINESS
ECONOMICS-- Public Relations.
Subject
:
Corporate image.
Subject
:
Corporations-- Public relations.
Subject
:
Organizational effectiveness.
Subject
:
Responsibility.
Dewey Classification
:
659.2
LC Classification
:
HD59.2.G35 2008eb
NLM classification
:
QP 637rvk
Parallel Title
:
Twelve steps to safeguarding and recovering reputation
:
: 12 steps to safeguarding and recovering reputation
https://lib.clisel.com/site/catalogue/963375
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