رکورد قبلیرکورد بعدی

" Corporate reputation : "


Document Type : BL
Record Number : 963375
Doc. No : b717745
Main Entry : Gaines-Ross, Leslie.
Title & Author : Corporate reputation : : 12 steps to safeguarding and recovering reputation /\ Leslie Gaines-Ross.
Publication Statement : Hoboken, N.J. :: John Wiley & Sons,, ©2008.
Page. NO : 1 online resource (xx, 183 pages) :: illustrations
ISBN : 0470245476
: : 1119203503
: : 128122202X
: : 6611222022
: : 9780470245477
: : 9781119203506
: : 9781281222022
: : 9786611222024
: 0470171502
: 9780470171509
Bibliographies/Indexes : Includes bibliographical references (pages 161-174) and index.
Contents : Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation; CONTENTS; ACKNOWLEDGMENTS; PREFACE; WHY I WROTE THIS BOOK; HOW I WROTE THIS BOOK; THE BOOK'S OBJECTIVES; THE CONTENT; FOR WHOM THIS BOOK WAS WRITTEN; CAVEATS; REPUTATION LOSS IS NOT NEW, BUT RECOVERY STRATEGIES ARE; PART I; CHAPTER 1: REPUTATION MATTERS; CHAPTER 2: REPUTATION LOSS; CHAPTER 3: SECOND ACTS; PART II; CHAPTER 4: RESCUE; CHAPTER 5: REWIND; CHAPTER 6: RESTORE; CHAPTER 7: RECOVER; PART III; CHAPTER 8: RETURN TO FLIGHT; NOTES; INDEX.
Abstract : Best practices for protecting and repairing reputation. Recent corporate crises have demonstrated that a company's reputation can be destroyed in seconds. A mishandled response, inappropriate act, product tampering, or poorly timed reorganization.
Subject : Corporate image.
Subject : Corporations-- Public relations.
Subject : Organizational effectiveness.
Subject : Responsibility.
Subject : Efficacité organisationnelle.
Subject : Entreprises-- Image.
Subject : Entreprises-- Relations publiques.
Subject : Responsabilité
Subject : BUSINESS ECONOMICS-- Public Relations.
Subject : Corporate image.
Subject : Corporations-- Public relations.
Subject : Organizational effectiveness.
Subject : Responsibility.
Dewey Classification : ‭659.2‬
LC Classification : ‭HD59.2‬‭.G35 2008eb‬
NLM classification : ‭QP 637‬rvk
Parallel Title : Twelve steps to safeguarding and recovering reputation
: : 12 steps to safeguarding and recovering reputation
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