| Document Type
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BL
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| Record Number
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963626
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| Doc. No
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b717996
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| Main Entry
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Green, Andy,1958-
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| Title & Author
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Creativity in public relations /\ Andy Green.
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| Edition Statement
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3rd ed.
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| Publication Statement
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Philadelphia :: Kogan Page,, 2007.
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| Series Statement
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PR in practice series
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| Page. NO
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1 online resource (xii, 244 pages) :: illustrations.
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| ISBN
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0749451386
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: 9780749451387
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0749448237
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9780749448233
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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A definition of 'creativity' -- Creativity: some myths debunked -- How you think in 'boxes' -- The creative process -- Green light thinking: creative techniques -- Green light thinking: brainstorming -- Creativity-the consultation tool -- Red light thinking: the evaluation of ideas -- Creativity is not just for photocalls -- Obstacles to creativity -- You are never more than 12 feet from an opportunity -- The 'creative diamond' -- The creative individual -- Creating a creative culture -- The ethics of creativity: lies, damned lies and impropaganda -- The future of creativity -- Award ceremony -- Interested in finding out more?
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| Subject
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Creative ability in business.
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| Subject
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Creative thinking.
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| Subject
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Public relations.
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| Subject
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BUSINESS ECONOMICS-- Public Relations.
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| Subject
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Creative ability in business.
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| Subject
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Creative thinking.
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| Subject
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Public relations.
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| Dewey Classification
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659.2
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| LC Classification
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HD59.G683 2007eb
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