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" Customer service : "
Peter Shankman.
| Document Type
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BL
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| Record Number
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963961
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| Doc. No
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b718331
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| Main Entry
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Shankman, Peter.
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| Title & Author
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Customer service : : new rules for a social media world /\ Peter Shankman.
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| Publication Statement
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Indianapolis, Ind. :: Que,, ©2011.
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| Page. NO
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ix, 189 pages :: illustrations ;; 23 cm
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| ISBN
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078974709X
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: 9780789747099
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| Notes
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Includes index.
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| Contents
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Putting together a social media team -- Examples of how it doesn't work (and what happens) -- Before the explosion: winning your customer -- Customer service is a way of life -- Social media damage control: stopping small problems from becoming big ones -- Making customer addicts online: best practices that work! -- Keeping the addiction going -- Monitoring your successes and failures -- Putting it all together: what did we learn?
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| Abstract
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Using social media, you can deliver amazing customer service - and generate an army of fans who'll promote you in good times, and rescue you from disaster ... Peter Shankman shows you exactly how to do all that - without spending a fortune. Includes examples of successful and unsuccessful uses of social media by businesses.
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| Subject
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Customer services.
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| Subject
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Internet marketing.
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Online social networks.
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| Subject
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Social media.
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| Subject
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Customer services.
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| Subject
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Internet marketing.
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Online social networks.
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| Subject
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Social media.
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| Dewey Classification
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658.8/12
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| LC Classification
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HF5415.5.S5194 2011
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