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" The silent salesmen : "
Mitch Carson.
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BL
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| Record Number
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964262
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| Doc. No
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b718632
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| Main Entry
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Carson, Mitch,1960-
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| Title & Author
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The silent salesmen : : guaranteed strategies for increasing sales and profits using promotional products /\ Mitch Carson.
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| Publication Statement
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Hoboken, N.J. :: John Wiley & Sons,, ©2009.
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| Page. NO
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xvii, 280 pages :: illustrations ;; 24 cm
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| ISBN
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0470270357
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: 9780470270356
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Chapter one: The potency of promotional products : Your customers need you ; Psychology of promotion ; Sales promotion ; Public relations ; Human resources -- Chapter two: Your marketing plan : Current situation ; Measurable objectives ; Marketing strategy ; Action plan and budget -- Chapter three: Advertising : Advertising basics ; Sequential mailings ; Direct mail ; E-mail marketing ; Advertising ; Web site marketing -- Chapter four: Trade show marketing : Maximizing trade shows with promotional products ; Phases of trade show marketing ; Before the show ; At the show ; After the show -- Chapter five: Sales promotion : Setting objectives ; Duration ; Selecting strategies ; Developing tactics to meet objectives ; Putting the promotion into action ; Developing goodwill ; Increasing response rates and expenditure ; Types of sales promotions ; Reward the promoters of the promotion -- Chapter six: Public relations : Promotional products and public relations ; Public relations programs ; Sample press releases -- Chapter seven: Human resources : Psychology of motivation ; Training ; Motivation and morale -- Chapter eight: Tap into the power -- Chapter nine: Silent salesmen workbook : The new reality ; Business profile ; Focus on the future ; Seven emotional appeals that stimulate action ; Identify your target market ; Identify and analyze your competition ; Entice your prospects to contact you ; Identifying your unique comparative advantage ; Effective marketing ; Getting more new customers -- Chapter ten: Million-Dollar case studies : Trash can mailer ; Newsletter article promotion ; X-ray mailer ; Sweet mailer program ; Sample carpet cleaning promotion ; Sample dentist program ; Sample realtor program ; Sample UPS store program ; Sample insurance sequential mailers ; Holiday promotions ; Gemstone promotions ; Anniversary promotions ; Success stories.
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| Abstract
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Use promotional products to increase sales and profits.
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| Subject
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Marketing.
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Sales promotion.
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| Subject
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Marketing.
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Sales promotion.
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| Dewey Classification
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658.8/2
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| LC Classification
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HF5438.5.C37 2009
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