| Document Type
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BL
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| Record Number
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964593
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| Doc. No
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b718963
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| Main Entry
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Cancela, José.
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| Title & Author
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The power of business en Español : : 7 fundamental keys to unlocking the potential of the Spanish-language Hispanic market /\ José Cancela.
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| Edition Statement
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1st ed.
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| Publication Statement
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New York :: Rayo,, ©2007.
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| Page. NO
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xx, 199 pages ;; 22 cm
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| ISBN
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0061234990
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: 9780061234996
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| Bibliographies/Indexes
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Includes bibliographical references (pages 175-199).
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| Contents
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Introduction -- Chapter 1: We All Use the Same Dictionary -- Chapter 2-We're Everywhere -- Chapter 3-We Love the U.S.A. -- Chapter 4-We Vote -- Chapter 5-We Have Strong Family Values -- Chapter 6-We Want to be Courted in the Language We Make Love In -- Chapter 7-We have Real Buying Powers -- Conclusion -- Could Not Have Done This without Them -- Bibliography.
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| Abstract
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"In The Power of Business en Espanol, Cancela, one of the most well-respected business experts in the Spanish-speaking world, provides readers with a guide to the exciting--yet often confusing--Spanish-language market. From how to deal with the many Spanish accents and colloquialisms to learning where the Spanish-dominant consumer really lives and spends money, The Power of Business en Espanol is a book that will demystify Spanish-dominant consumers for non-Spanish speakers. Broken down into seven easy chapters that include specific examples of real companies that have been successful (or unsuccessful) in their marketing techniques for this demographic, this handbook gives you the tools to build your business and reach out to this rapidly expanding market. Giving readers simple keys to understanding the people, the culture, and the language that unites this growing segment of the population, The Power of Business en Espanol is a road map for anyone who wants to prepare their business for the language hurdles of the twenty-first century or simply wants to learn more about their new neighbors."--Publisher's website.
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| Subject
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Consumer behavior-- United States.
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Hispanic American consumers.
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Target marketing-- United States.
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Consumer behavior.
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Hispanic American consumers.
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Target marketing.
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| Subject
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United States.
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| Dewey Classification
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658.8/3408968073
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| LC Classification
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HF5415.33.U6C36 2007
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