| Document Type
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BL
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| Record Number
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964672
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| Doc. No
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b719042
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| Main Entry
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Sink, Eric.
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| Title & Author
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Eric Sink on the business of software /\ Eric Sink.
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| Publication Statement
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Berkeley, CA :: Apress ;New York :: Distributed to the Book trade worldwide by Springer-Verlag,, 2006.
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| Series Statement
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Expert's voice
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| Page. NO
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1 online resource (xiv, 301 pages) :: illustrations
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| ISBN
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1280726873
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: 1430201436
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: 1590596234
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: 6610726876
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: 9781280726873
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: 9781430201434
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: 9781590596234
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: 9786610726875
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| Contents
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Part 1. Entrepreneurship. What is a small ISV? -- Whining by a barrel of rocks -- Starting your own company -- Finance for geeks -- Exploring micro-ISVs -- First report from my micro-ISV -- Make more mistakes -- Part 2. People. Small ISVs: you need developers, not programmers -- Geeks rule and MBAs drool -- Hazards of hiring -- Great hacker!= Great hire -- My comments on "hitting the high notes" -- Career calculus -- Part 3. Marketing. Finding a product idea for your micro-ISV -- Marketing is not a post-processing step -- Choose your competition -- Act your age -- Geek gauntlets -- Be careful where you build -- The game is afoot -- Going to a trade show -- Magazine advertising guide for small ISVs -- Part 4. Sales. Tenets of transparency -- Product pricing primer -- Closing the gap, part 1 -- Closing the gap, part 2 -- Just do it.
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| Abstract
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"Eric Sink on the Business of Software" is a book on computers/software.
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| Subject
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Computer software industry-- Management.
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Computer software industry.
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Computer software industry-- Management.
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Computer software industry.
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| Subject
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Informatique.
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| Subject
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REFERENCE-- General.
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| Subject
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Computer software industry-- Management.
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| Subject
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Computer software industry.
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| Dewey Classification
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005.3068
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| LC Classification
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HD9696.63.A2S56 2006eb
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| NLM classification
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TP31clc
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| Parallel Title
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Business of software
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