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" Managerial economics : "
Ian M. Dobbs.
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BL
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| Record Number
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964831
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b719201
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| Main Entry
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Dobbs, Ian M.
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| Title & Author
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Managerial economics : : firms, markets, and business decisions /\ Ian M. Dobbs.
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| Publication Statement
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Oxford ;New York :: Oxford University Press,, 2000.
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| Page. NO
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xvii, 493 pages :: illustrations ;; 25 cm
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| ISBN
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0198775709 pb
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: 0198775717 hb
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: 9780198775706 pb
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: 9780198775713 hb
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| Bibliographies/Indexes
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Includes bibliographical references (pages 475-487) and index.
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| Contents
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pt. I. Getting Started. Ch. 1. Introduction to Managerial Economics. Ch. 2. Basic Training -- Integrating Case Study I: Olsen's Preowned CD Players -- pt. II. Demand. Ch. 3. Demand Theory and Analysis. Ch. 4. Regression Techniques and Demand Estimation. Ch. 5. Business and Economic Forecasting -- Integrating Case Study II: Southern Turkey -- pt. III. Production and Costs. Ch. 6. Production Theory and Analysis. Ch. 7. Cost Theory and Analysis. Ch. 8. Linear Programming -- Integrating Case Study III: Bond Construction Company -- pt. IV. Market Structure. Ch. 9. Perfect Competition and Monopoly. Ch. 10. Monopolistic Competition, Oligopoly, and Barriers to Entry. Ch. 11. Game Theory and Strategic Behavior -- Integrating Case Study IV: Pacific Copper -- pt. V. Pricing Decisions. Ch. 12. Pricing of Goods and Services. Ch. 13. Pricing and Employment of Inputs.
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| Abstract
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Managerial Economics, Fourth Edition, has been thoroughly updated and revised to reflect the complex business environment within which today's managers make decisions. Professors Petersen and Lewis provide students with a complete introduction to the basic principles of microeconomics while demonstrating how application of economic theory can improve management decision making. This approach involves first introducing the basic concepts of managerial economics and then using the principles to analyze decisions faced by managers. Numerous case studies and solved problems are included throughout the book to highlight the application of important principles.
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| Subject
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Managerial economics.
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Managerial economics.
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Bedrijfseconomie.
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Besluitvorming.
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Markten.
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Organisaties.
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| Dewey Classification
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338.5/024/658
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| LC Classification
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HD30.22.D627 2000
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| NLM classification
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85.00bcl
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