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" Storyselling for financial advisors : "


Document Type : BL
Record Number : 964992
Doc. No : b719362
Main Entry : West, Scott,1959-
Title & Author : Storyselling for financial advisors : : how top producers sell /\ Scott West Mitch Anthony.
Publication Statement : Chicago :: Dearborn,, 2000.
Page. NO : 1 online resource (x, 246 pages) :: illustrations
ISBN : 0585230161
: : 159734155X
: : 9780585230160
: : 9781597341554
: 0793136644
Notes : Includes index.
Abstract : Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of all time.
Subject : Investment advisors-- Marketing.
Subject : Selling-- Psychological aspects.
Subject : Storytelling.
Subject : BUSINESS ECONOMICS-- Investments Securities-- General.
Subject : Investment advisors-- Marketing.
Subject : Selling-- Psychological aspects.
Subject : Storytelling.
Dewey Classification : ‭332.6/068/8‬
LC Classification : ‭HG4621‬‭.W45 2000eb‬
Added Entry : Anthony, Mitch.
copyhttps://lib.clisel.com/site/catalogue/964992
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