| Document Type
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BL
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| Record Number
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965079
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| Doc. No
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b719449
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| Main Entry
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Kourdi, Jeremy.
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| Title & Author
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100 great business ideas : : from leading companies around the world /\ Jeremy Kourdi.
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| Publication Statement
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Singapore :: Marshall Cavendish Business,, 2009.
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| Series Statement
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100 great ideas
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| Page. NO
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1 online resource (vi, 234 pages)
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| ISBN
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0462099601
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: 9780462099606
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: 9789814312011
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: 9814312010
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9780462099606
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| Bibliographies/Indexes
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Includes bibliographical references.
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| Contents
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53: Balancing core and the context; Acknowledgments; Introduction; 1 Building customer trust and loyalty; 2 Scenario planning; 3 Making your employees proud; 4 Using customer information; 5 The rule of 150; 6 Information orientation; 7 Franchising; 8 Eliminating waste (muda; 9 Customer bonding; 10 Psychographic profiling; 11 Understanding demography; 12 Mass customization; 13 Leading "top-down" innovation; 14 Social networking and transmitting company values; 15 Achieving breakthrough growth; 16 Deep-dive prototyping; 17 Market testing; 18 Empowering your customers; 19 Cannibalizing.
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20 Increasing competitiveness21 Clustering; 22 Highlighting unique selling points (USPs); 23 The experience curve; 24 The employee -customer-profi t chain; 25 MEASURING EMPLOYEES' PERFORMANCE; 26 BRAND SPACES; 27 BEING SPACES; 28 INCREASING ACCESSIBILITY; 29 PARTNERING; 30 BUMPER-STICKER STRATEGY; 31 VALUING INSTINCT; 32 BUILDING A LEARNING ORGANIZATION; 33 REINVENTION; 34 CORPORATE SOCIAL RESPONSIBILITY; 35 THE TIPPING POINT; 36 OUTSOURCING; 37 KEEPING YOUR PRODUCT OFFERING CURRENT; 38 Experiential marketing; 39 Information dashboards and monitoring performance; 40 Flexible working.
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41 REDEFINE YOUR AUDIENCE42 VENDOR LOCK-IN; 43 TURNING THE SUPPLY CHAIN INTO A REVENUE CHAIN; 44 Intelligent negotiating; 45 Complementary partnering; 46 Feel-good advertising; 47 Innovations in day-to-day convenience; 48 Lifestyle brands; 49: Being honest with customers; 50: Instant recognizability; 51: Managing a turnaround; 52: Diversity; 54: Business process redesign; 55: Convergence; 56: Cross-selling and up-selling; 57: Kotter's eight phases of change; 58: Business-to-business marketing; 59: Employee value proposition; 60: Built-in obsolescence; 61: Avoiding commoditization.
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62: Developing employee engagement63: Managing by wandering about (MBWA); 64: Precision marketing; 65: Branding; 66: Empowerment; 67: Rethinking the budget; 68: The buyer's cycle; 69: Direct selling; 70: Age-sensitive management; 71: Three-factor theory; 72: Developing Islamic products; 73: SUPPORT AND CHALLENGE GROUPS; 74: CLEAR STRATEGY; 75: SIX-HAT THINKING; 76: Building business relationships; 77: Learning together; 78: Microfi nance; 79: Surviving a downturn; 80: INNOVATION CULTURE; 81: Resource building; 82: Building trust; 83: Emotional intelligence; 84: The balanced scorecard.
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85: Developing a sales culture86: Market segmentation; 87: Audacity; 88: Silo busting; 89: Selling online; 90: Value innovation; 91: TALENT MANAGEMENT; 92: The leadership pipeline; 93: Hardball; 94: Web presence; 95: Viral marketing; 96: Coaching and supervision; 97: User-centered innovation; 98: Internal promotion and succession planning; 99: Developing knowledge and intellectual capital; 100: Decision making and the paradox of choice; Bibliography.
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| Abstract
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Ideas to inspire anyone to start their own business or improve their current one.
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| Subject
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Business planning, Case studies.
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| Subject
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Business planning.
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| Subject
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Business planning.
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| Dewey Classification
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650.02
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| LC Classification
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HD30.28.K68 2009eb
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| Parallel Title
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One hundred great business ideas
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