| Document Type
|
:
|
BL
|
| Record Number
|
:
|
965091
|
| Doc. No
|
:
|
b719461
|
| Main Entry
|
:
|
Kotler, Philip.
|
| Title & Author
|
:
|
Marketing in the public sector : : a roadmap for improved performance /\ Philip Kotler, Nancy Lee.
|
| Publication Statement
|
:
|
Upper Saddle River, N.J. :: Wharton School Pub.,, ©2007.
|
| Page. NO
|
:
|
xv, 332 pages :: illustrations ;; 24 cm
|
| ISBN
|
:
|
0131875159
|
|
|
:
|
: 0137060866
|
|
|
:
|
: 9780131875159
|
|
|
:
|
: 9780131875159
|
|
|
:
|
: 9780137060863
|
| Bibliographies/Indexes
|
:
|
Includes bibliographical references (pages 291-308) and index.
|
| Contents
|
:
|
Chapter 1. Improving public sector performance by seizing opportunities to meet citizen needs -- Chapter 2. Understanding the marketing mindset -- Chapter 3. Developing and enhancing popular programs and services -- Chapter 4. Setting motivating prices, incentives, and disincentives -- Chapter 5. Optimizing distribution channels -- Chapter 6. Creating and maintaining a desired brand identity -- Chapter 7. Communicating effectively with key publics -- Chapter 8. Improving customer service and satisfaction -- Chapter 9. Influencing positive public behaviors: social marketing -- Chapter 10. Forming strategic partnerships -- Chapter 11. Gathering citizen data, input, and feedback -- Chapter 12. Monitoring and evaluating performance -- Chapter 13. Developing a compelling marketing plan.
|
| Abstract
|
:
|
World-renowned marketer, Philip Kotler and social marketing consultant Nancy Lee present the ultimate guide for professionals working in government institutions and not-for-profit companies.
|
| Subject
|
:
|
Administrative agencies-- Management.
|
| Subject
|
:
|
Government productivity.
|
| Subject
|
:
|
Public administration-- Citizen participation.
|
| Subject
|
:
|
Administration publique-- Gestion.
|
| Subject
|
:
|
Administration publique-- Participation des citoyens.
|
| Subject
|
:
|
Administration publique-- Productivité
|
| Subject
|
:
|
Administrative agencies-- Management.
|
| Subject
|
:
|
Government productivity.
|
| Subject
|
:
|
Marketing
|
| Subject
|
:
|
Öffentlicher Sektor
|
| Subject
|
:
|
Öffentlicher Sektor-- Effizienz.
|
| Subject
|
:
|
Öffentlicher Sektor-- Marketing.
|
| Subject
|
:
|
Public administration-- Citizen participation.
|
| Subject
|
:
|
Marketing.
|
| Subject
|
:
|
Öffentlicher Sektor.
|
| Dewey Classification
|
:
|
352.7/48
|
| LC Classification
|
:
|
JF1525.P67K68 2007
|
| NLM classification
|
:
|
JC 6100 KOT.uk-btusl
|
|
|
:
|
QP 600rvk
|
|
|
:
|
QP 600.rvk
|
| Added Entry
|
:
|
Lee, Nancy,1945-
|