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" Be unreasonable : "
Paul Lemberg.
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BL
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| Record Number
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965515
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| Doc. No
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b719885
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| Main Entry
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Lemberg, Paul.
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| Title & Author
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Be unreasonable : : the unconventional way to extraordinary business results /\ Paul Lemberg.
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| Publication Statement
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New York :: McGraw-Hill,, ©2007.
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| Page. NO
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xiv, 218 pages ;; 24 cm
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| ISBN
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007148163X
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: 9780071481632
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| Notes
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Includes index.
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| Contents
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An unreasonable manifesto -- Being unreasonable -- Unreasonable strategy -- Unreasonable thinking -- Unreasonable tactics -- Unreasonable execution.
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| Abstract
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"Paul Lemberg, one of the world's leading business growth consultants, teaches top level executives and entrepreneurs how to get more out of themselves, their companies, and their clients by using strategies that sidestep the prevailing business thinking." "Being unreasonable is about assessing the situation and leaping into the unknown -not foolishly, but courageously. Only by going against the norm, and perhaps ruffling feathers, can you be competitive, innovative, and successful."--Jacket.
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| Subject
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Success in business.
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Success in business.
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Success in business.
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| Dewey Classification
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658.4/09
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| LC Classification
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HF5386.L5615 2007
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| NLM classification
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B848.4clc
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