| Document Type
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BL
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| Record Number
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965556
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| Doc. No
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b719926
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| Main Entry
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Smith, Anthony F.
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| Title & Author
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ESPN : : the company : the story and lessons behind the most fanatical brand in sports /\ Anthony F. Smith, with Keith Hollihan.
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| Publication Statement
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Hoboken, N.J. :: John Wiley & Sons,, ©2009.
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| Page. NO
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1 online resource (xxiv, 232 pages, 8 unnumbered pages of plates) :: illustrations
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| ISBN
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047054211X
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: 0470563982
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: 0470563990
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: 0470564008
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: 1282291424
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: 9780470542118
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: 9780470563984
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: 9780470563991
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: 9780470564004
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: 9781282291423
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9780470542118
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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ESPN: The Company -- The Story and Lessons Behind the Most Fanatical Brand in Sports; Contents; Acknowledgments; Introduction: The Biggest Business Story In Sports; Chapter 1: TURNING FANATICS INTO FANS; Chapter 2: THINK LIKE AN INCUMBENT, ACT LIKE A CHALLENGER; Chapter 3: THE RIGHT LEADER AT THE RIGHT TIME; Chapter 4: CREATE YOUR OWN GAME; Chapter 5: EXPAND THE BRAND; Chapter 6: PLAYING WELL WITH OTHERS; Chapter 7: BLOW THE WHISTLE, SPOT THE BALL; Chapter 8: ARE YOU HAVING FUN?; Notes; References; About the Authors; Index.
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| Abstract
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A fascinating look at ESPN and its success as a brand. ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners and how they handled mistakes and missteps along the way-from the humble beginnings of ESPN as an underrated startup to the pinnacle of their success as a major industry player. ESPN and other great o.
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| Subject
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ESPN (Television network)-- History.
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ESPN (Television network)
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| Subject
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Television broadcasting of sports-- History.
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| Subject
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TECHNOLOGY ENGINEERING-- Television Video.
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| Subject
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Television broadcasting of sports.
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| Dewey Classification
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384.55/5
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| LC Classification
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GV742.3.S528 2009eb
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| Added Entry
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Hollihan, Keith.
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