| Document Type
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BL
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| Record Number
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965915
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| Doc. No
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b720285
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| Main Entry
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Harris, Lisa,1968-
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| Title & Author
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Marketing the e-business /\ by Lisa Harris and Charles Dennis.
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| Edition Statement
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2nd ed.
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| Publication Statement
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New York :: Routledge,, 2008.
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| Series Statement
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Routledge e-business series
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| Page. NO
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xx, 341 pages :: illustrations ;; 23 cm.
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| ISBN
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0203933168
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: 0415965004
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: 0415965012
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: 9780203933169
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: 9780415965002
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: 9780415965019
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| Bibliographies/Indexes
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Includes bibliographical references (pages 329-338) and index.
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| Contents
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History, definitions and frameworks -- The e-business environment -- E-marketing research -- E-marketing strategies -- E- consumer behaviour -- Customer relationship marketing -- Multi-channel marketing -- Online branding -- Online marketing communications -- E-retailing : from 'clicks' to 'clicks and bricks'? -- E-marketing planning -- The future of e-marketing.
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| Abstract
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Fully updated to reflect the latest developments in e-marketing, this useful text unpicks the challenges of e-marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies.
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| Subject
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Electronic commerce.
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| Subject
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Internet marketing.
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| Subject
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Electronic commerce.
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| Subject
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Electronic commerce.
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| Subject
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Internet marketing.
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| Subject
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Internet marketing.
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| Dewey Classification
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658.8/72
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| LC Classification
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HF5415.1265.H376 2008
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| Added Entry
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Dennis, Charles, (Charles E.)
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