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" The culturally customized Web site : "


Document Type : BL
Record Number : 965945
Doc. No : b720315
Main Entry : Singh, Nitish.
Title & Author : The culturally customized Web site : : customizing web sites for the global marketplace /\ Nitish Singh, Arun Pereira.
Publication Statement : Burlington, MA :: Elsevier Butterworth-Heinemann,, ©2005.
Page. NO : xii, 163 pages :: illustrations (chiefly color) ;; 23 cm
ISBN : 0750678496
: : 9780750678490
Bibliographies/Indexes : Includes bibliographical references and index.
Contents : Culture : the new imperative in web design -- The rationale for cultural customization -- A cultural values framework for web design -- Cultural customization : individualism-collectivism -- Cultural customization : uncertainty avoidance -- Cultural customization : power distance -- Cultural customization : masculinity-femininity -- Cultural customization : high-low context -- Cultural customization : the future is here.
Abstract : Provides a methodology to achieve cultural customization in international web site design. A tool for helping executives successfully localize their web sites for countries and cultures around the world. Accessible to readers at various levels.
Subject : Internet marketing.
Subject : Web sites-- Design.
Subject : Commerce électronique.
Subject : Marketing sur Internet.
Subject : Sites Web-- Conception.
Subject : Gestaltung
Subject : Internet marketing.
Subject : Kulturelle Identität
Subject : Kunde
Subject : Online-Marketing
Subject : Web sites-- Design.
Subject : Web-Seite
Subject : Website
Subject : Aanpassing.
Subject : Culturele verschillen.
Subject : E-commerce.
Subject : Websites.
Dewey Classification : ‭658.872‬
LC Classification : ‭HF5415.1265‬‭.S56 2005‬
: ‭TK5105.888‬‭.S5915 2005‬
NLM classification : ‭85.40‬bcl
: ‭QP 650‬rvk
: ‭ST 205‬rvk
Added Entry : Pereira, Arun.
copyhttps://lib.clisel.com/site/catalogue/965945
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