| Document Type
|
:
|
BL
|
| Record Number
|
:
|
966123
|
| Doc. No
|
:
|
b720493
|
| Main Entry
|
:
|
Benoit, William L.
|
| Title & Author
|
:
|
Seeing spots : : a functional analysis of presidential television advertisements, 1952-1996 /\ William L. Benoit.
|
| Publication Statement
|
:
|
Westport, Conn. :: Praeger,, 1999.
|
| Series Statement
|
:
|
Praeger series in political communication,
|
| Page. NO
|
:
|
1 online resource (xii, 238 pages) :: illustrations.
|
| ISBN
|
:
|
0275966453
|
|
|
:
|
: 0313003254
|
|
|
:
|
: 9780275966454
|
|
|
:
|
: 9780313003257
|
| Bibliographies/Indexes
|
:
|
Includes bibliographical references.
|
| Contents
|
:
|
Preliminaries. Introduction: presidential television spots ; The functional approach to political advertising -- General campaigns. In the beginning: 1952, 1956 ; The Democrats ascend: 1960, 1964 ; Nixon's return: 1968, 1972 ; After Watergate: 1976, 1980 ; Republicans in control: 1984, 1988 ; The end of the millennium: 1992, 1996 -- Other campaigns. Primary campaigns: who shall lead us? ; Third-party candidates: another choice -- Comparisons. Contrasts ; Conclusions.
|
| Abstract
|
:
|
Benoit provides a comprehensive analysis of presidential spots from the inception of this important message form in 1952 through the most recent national campaign in 1996. He includes both primary and general spots as well as those from third party candidates.
|
| Subject
|
:
|
USA
|
| Subject
|
:
|
Advertising, Political-- United States.
|
| Subject
|
:
|
Presidents-- United States-- Election.
|
| Subject
|
:
|
Television in politics-- United States.
|
| Subject
|
:
|
Présidents-- États-Unis-- Élection.
|
| Subject
|
:
|
Publicité politique-- États-Unis.
|
| Subject
|
:
|
Télévision en politique-- États-Unis.
|
| Subject
|
:
|
Advertising, Political.
|
| Subject
|
:
|
POLITICAL SCIENCE-- Political Process-- General.
|
| Subject
|
:
|
Präsidentenwahl
|
| Subject
|
:
|
Presidents-- Election.
|
| Subject
|
:
|
Television in politics.
|
| Subject
|
:
|
Wahlkampf
|
| Subject
|
:
|
Fernsehen.
|
| Subject
|
:
|
Presidentskandidaten.
|
| Subject
|
:
|
Propaganda.
|
| Subject
|
:
|
Televisie.
|
| Subject
|
:
|
Verkiezingscampagnes.
|
| Subject
|
:
|
United States.
|
| Dewey Classification
|
:
|
324.7/3/097309045
|
| LC Classification
|
:
|
JK524.B46 1999eb
|
| NLM classification
|
:
|
89.56bcl
|