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" Cyberbranding : "


Document Type : BL
Record Number : 966159
Doc. No : b720529
Main Entry : Breakenridge, Deirdre.
Title & Author : Cyberbranding : : brand building in the digital economy /\ Deirdre Breakenridge.
Publication Statement : London ;New York :: Financial Times Prentice Hall,, ©2001.
Page. NO : 1 online resource (xiv, 352 pages) :: illustrations
ISBN : 0131480944
: : 9780131480940
: 0130897108
Bibliographies/Indexes : Includes bibliographical references (pages 330-341) and index.
Subject : Brand choice.
Subject : Electronic commerce.
Subject : Brand choice.
Subject : BUSINESS ECONOMICS-- Advertising Promotion.
Subject : Electronic commerce.
Subject : Brand choice.
Subject : Electronic commerce.
Dewey Classification : ‭658.8/27‬
LC Classification : ‭HF5415.3‬‭.B685 2001eb‬
NLM classification : ‭F760. 5‬clc
copyhttps://lib.clisel.com/site/catalogue/966159
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