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" Growing modular : "
Milan Kratochvil, Charles Carson.
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BL
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| Record Number
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966830
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| Doc. No
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b721200
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| Main Entry
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Kratochvil, Milan.
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| Title & Author
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Growing modular : : mass customization of complex products, services and software /\ Milan Kratochvil, Charles Carson.
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| Publication Statement
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Berlin :: Springer,, 2005.
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| Page. NO
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1 online resource (xviii, 172 pages) :: illustrations
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| ISBN
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3540239596
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: 3540274308
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: 6610234922
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: 9783540239598
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: 9783540274308
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: 9786610234929
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| Contents
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Introduction, with Focus on the Customer -- Mass Customization, Components and Customer Intimacy -- Selling Customized While Producing Industrialized -- Mass Customization of Services -- Mass Customization of Software Products Withdrawals and Deposits -- Streamlining the Product and the Processes -- The Importance of Data, and the Ability to Capitalize on It -- Trends in the Order Process for Complex Products and Services -- Concluding Remarks -- Afterword: the Virtual Future.
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| Abstract
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"This book is about a practical approach to the mass customization of complex products, services and software, namely "Configure-to-Order", the definition of modular product packages and their configuration on demand, to fit customer-specific needs. The audience are those interested in management or process improvement in areas such as customer service, sales, marketing, exports, new product development, or production."--Jacket.
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| Subject
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Flexible manufacturing systems.
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Product management.
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Relationship marketing.
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Affaires.
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Economie de l'entreprise.
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Flexible manufacturing systems.
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Product management.
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Relationship marketing.
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Science économique.
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TECHNOLOGY ENGINEERING-- Industrial Engineering.
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Massaproductie.
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Productieplanning.
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| Dewey Classification
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670.42/7
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| LC Classification
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TS155.65.K73 2005eb
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| NLM classification
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85.35bcl
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