| Document Type
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BL
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| Record Number
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967054
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| Doc. No
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b721424
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| Main Entry
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Unhelkar, Bhuvan.
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| Title & Author
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Mobile enterprise transition and management /\ Bhuvan Unhelkar.
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| Publication Statement
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Boca Raton :: CRC Press,, ©2009.
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| Series Statement
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Advanced & emerging communications technologies series
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| Page. NO
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1 online resource (xxxix, 393 pages) :: illustrations
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| ISBN
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1420078283
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: 9781420078282
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1420078275
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9781420078275
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| Notes
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"An Auerbach book."
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Front cover; Contents; List of Figures; Glossary of Acronyms in Mobile Domain; Mobility Terms Definitions; Foreword; Preface; Acknowledgments; Chapter 1. Mobile Business Overview; Chapter 2. Mobile Enterprise Transition Goals and Framework; Chapter 3. Mobile Enterprise Transitions: Economic Dimension; Chapter 4. Mobile Enterprise Transitions: Technical Dimension; Chapter 5. Mobile Enterprise Transitions: Process Dimension; Chapter 6. Mobile Enterprise Transitions: Social Dimension; Chapter 7. Enacting and Managing Mobile Enterpries Transitions.
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Chapter 8. Mobile Enterprises: Expansion, Growth, and ManagementChapter 9. Mobile Enterprises: Sustainability and the Environment; Chapter 10. Case Study: Applying METM to a Medium-Sized Pharmaceutical Enterprise; Chapter 11. Case Study: Applying METM to a Small-Sized Travel and Tourism Enterprise; Chapter 12. Case Study: Applying METM to a University for a Sustainable Environment; Appendix A*: Mobile Enterprise Transition (METs)-Research Project; Appendix B: Mobile Enterprise Transitions (METs)- Example Use Cases from Various Case Studies; Appendix C: Modeling CASE Tools*; Author.
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Endorsements (In Praise of METM)Index; Back cover.
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| Abstract
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Coupled with the Internet, mobile technology is rapidly moving us from the information age into the age of boundless communication. However, the success of today's cutting-edge mobile technologies will not be determined merely by their new features. Rather, the way in which you integrate these technologies into your day-to-day business operations that will determine their success or failure. While there is substantial literature on mobility and business transitions, this book not only brings the two together but also provides a formal process for transitioning your organization from a fix-wire.
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| Subject
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Mobile commerce.
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Mobile communication systems.
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Wireless communication systems.
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BUSINESS ECONOMICS-- E-Commerce-- Internet Marketing.
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BUSINESS ECONOMICS-- Mail Order.
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BUSINESS ECONOMICS-- Marketing-- Direct.
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BUSINESS ECONOMICS-- Marketing-- Multilevel.
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BUSINESS ECONOMICS-- Marketing-- Telemarketing.
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| Subject
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Mobile commerce.
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| Subject
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Mobile communication systems.
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Wireless communication systems.
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| Dewey Classification
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658.8/72
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| LC Classification
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HF5548.34.U54 2009eb
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