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" Visual marketing : "
edited by Michel Wedel, Rik Pieters.
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BL
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| Record Number
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967096
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| Doc. No
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b721466
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| Title & Author
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Visual marketing : : from attention to action /\ edited by Michel Wedel, Rik Pieters.
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| Publication Statement
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New York, NY :: Lawrence Erlbaum Associates,, ©2008.
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| Series Statement
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Marketing and consumer psychology series
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| Page. NO
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1 online resource (xii, 307 pages) :: illustrations
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| ISBN
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0203809610
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: 1136676449
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: 1136676481
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: 113667649X
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: 1283643057
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: 1410618684
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: 9780203809617
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: 9781136676444
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: 9781136676482
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: 9781136676499
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: 9781283643054
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: 9781410618689
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0805862927
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9780805862928
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Introduction to visual marketing / Michel Wedel and Rik Pieters -- Eye movements during reading, scene perception, visual search, and while looking at print advertisements / Keith Rayner and Monica S. Castelhano -- Informativeness of eye movements for visual marketing: six cornerstones / Rik Pieters and Michel Wedel -- The effect of selecting and ignoring on liking / Nader T. Tavassoli -- Differentiating the pictorial element in advertising: a rhetorical perspective / Edward F. McQuarrie -- Geometry in the marketplace / Eric Greenleaf and Priya Raghubir -- Are visual perception biases hard-wired? / Priya Raghubir -- Spatial perception research: an integrative review of length, area, volume, and number perception / Aradhna Krishna -- Perhaps the store made you purchase it: toward an understanding of structural aspects of indoor shopping environments / Joan Meyers-Levy and Rui (Juliet) Zhu -- Measuring the value of point-of-purchase marketing with commercial eye-tracking data / Pierre Chandon [and others] -- Images and preferences: a feelings-as-information analysis / Hyejeung Cho, Norbert Schwarz, and Hyunjin Song -- Rethinking visual communication research: updating old constructs and considering new metaphors / Chris Janiszewski.
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| Subject
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Advertising-- Psychological aspects.
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| Subject
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Visual perception.
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Advertising-- Psychological aspects.
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| Subject
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BUSINESS ECONOMICS-- Advertising Promotion.
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| Subject
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Visual perception.
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| Dewey Classification
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659.1
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| LC Classification
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HF5822.V57 2008eb
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| Added Entry
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Pieters, Rik.
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Wedel, Michel.
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