رکورد قبلیرکورد بعدی

" The fundamentals of business-to-business sales and marketing / "


Document Type : BL
Record Number : 967296
Doc. No : b721666
Main Entry : Coe, John M.
Title & Author : The fundamentals of business-to-business sales and marketing /\ John Coe.
Publication Statement : New York :: McGraw-Hill,, ©2004.
Page. NO : 1 online resource (xiii, 240 pages) :: illustrations
ISBN : 0071435816
: : 1280304405
: : 9780071435819
: : 9781280304408
: 0071408797
Notes : Includes index.
Contents : Why is it so tough to sell today? -- The new sales coverage model -- The first step : profiling and targeting the market --- Segmentation for communications -- Redesigning the inquiry generation process -- High yield lead qualification -- Sales conversion -- Up/cross sell and creating customer loyalty -- Campaign planning and execution -- How to build your company's database -- How to measure the results that will sell management.
Subject : Industrial marketing.
Subject : Sales management.
Subject : Selling-- Data processing.
Subject : Selling.
Subject : BUSINESS ECONOMICS-- Marketing-- Industrial.
Subject : Industrial marketing.
Subject : Sales management.
Subject : Selling-- Data processing.
Subject : Selling.
Subject : Industrial marketing.
Subject : Sales management.
Subject : Selling-- Data processing.
Subject : Selling.
Dewey Classification : ‭658.8/04‬
LC Classification : ‭HF5438.25‬‭.C64 2004eb‬
NLM classification : ‭F713. 50‬clc
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