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" Data warehousing and business intelligence for e-Commerce / "
Alan R. Simon & Steven L. Shaffer.
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BL
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| Record Number
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967330
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b721700
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| Main Entry
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Simon, Alan R.
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| Title & Author
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Data warehousing and business intelligence for e-Commerce /\ Alan R. Simon Steven L. Shaffer.
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| Publication Statement
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San Francisco :: Morgan Kaufmann,, ©2001.
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, ©2001
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| Series Statement
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Morgan Kaufman series in data management
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| Page. NO
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1 online resource (xxi, 287 pages) :: illustrations
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| ISBN
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0080491022
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: 0585457115
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: 1281007196
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: 1558607137
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: 6611007199
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: 9780080491028
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: 9780585457116
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: 9781281007193
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: 9781558607132
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: 9786611007195
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| Notes
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Includes index.
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Front Cover; Data Warehousing and Business Intelligence for e-Commerce; Copyright Page; Foreword; Contents; Preface; Part I: Foundations: Concepts and Business Models; Chapter 1. Background, Terminology, Opportunity, and Challenges; Chapter 2. Business-to-Consumer Data Warehousing; Chapter 3. Data Warehousing for Consumer-to-Consumer and Consumer-to-Business Models; Chapter 4. Business-to-Business Data Warehousing; Chapter 5. e-Government and Data Warehousing; Chapter 6. Business-to-Employee Models and Data Warehousing; Part II: Building Blocks, Challenges, and Solutions.
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| Abstract
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You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer. Happy with your purchases? The retailer certainly is, and if you are too, you both can be said to be the beneficiaries of "customer intimacy" achieved through the transformation of data collected during this visit or stored from previous visits into real business intelligence that can be exercised in real time. Data Warehousing and Business Intelligence for e-Commerce is a practical explorati.
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Business intelligence.
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Data warehousing.
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Electronic commerce.
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Industrial marketing.
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BUSINESS ECONOMICS-- Exports Imports.
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BUSINESS ECONOMICS-- International-- Marketing.
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BUSINESS ECONOMICS-- Marketing-- Multilevel.
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Business intelligence.
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Data warehousing.
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Electronic commerce.
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Industrial marketing.
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| Dewey Classification
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658.8/4
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| LC Classification
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HF5548.32.S56 2001eb
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| Added Entry
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Shaffer, Steven L.
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