|
" Museum management and marketing / "
edited by Richard Sandell and Robert R. Janes.
| Document Type
|
:
|
BL
|
| Record Number
|
:
|
967432
|
| Doc. No
|
:
|
b721802
|
| Title & Author
|
:
|
Museum management and marketing /\ edited by Richard Sandell and Robert R. Janes.
|
| Publication Statement
|
:
|
London ;New York :: Routledge,, 2007.
|
| Series Statement
|
:
|
Leicester readers in museum studies
|
| Page. NO
|
:
|
1 online resource (xviii, 420 pages) :: illustrations
|
| ISBN
|
:
|
0203964195
|
|
|
:
|
: 1134155999
|
|
|
:
|
: 1134156006
|
|
|
:
|
: 9780203964194
|
|
|
:
|
: 9781134155996
|
|
|
:
|
: 9781134156009
|
|
|
:
|
041539628X
|
|
|
:
|
0415396298
|
|
|
:
|
9780415396288
|
|
|
:
|
9780415396295
|
|
|
:
|
9780415964194
|
| Notes
|
:
|
Simultaneously published in the USA and Canada.
|
| Bibliographies/Indexes
|
:
|
Includes bibliographical references and index.
|
| Contents
|
:
|
Complexity and creativity in contemporary museum management -- Leading change : why transformation efforts fail -- From being about something to being for somebody : the ongoing transformation of the American museum -- Museums : challenges for the 21st century -- Embracing organizational change in museums : a work in progress -- Museum staff perspectives on organizational change -- The effective management of museums : cohesive leadership and visitor-focused public programming -- The university art museum : defining purpose and mission -- Strategic management for visitor-oriented museums : a change of focus -- Liberty Science Center in the United States : a mission focused on external relevance -- Measuring social value -- Beyond big and awesome : outcome based evaluation -- The strategic significance of workforce diversity in museums -- Volunteers in the heritage sector : a neglected audience? -- Emotional intelligence, passion, and museum leadership -- Visionary leadership and missionary zeal -- Interim directorships in museums : their impact on individuals and significance to institutions -- The marketing approach in museums -- Can museums be all things to all people? : mission, goals, and marketing's role -- Strangers, guests, or clients? : visitor experiences in museums -- Museum marketing : understanding different types of audiences -- Expanding the museum audience through visitor research -- Revisiting membership scheme typologies in museums and galleries -- A delicate balance : museums and the marketplace -- The impact of free entry to museums.
|
| Abstract
|
:
|
Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum.
|
| Subject
|
:
|
Museums-- Management.
|
| Subject
|
:
|
Museums-- Marketing.
|
| Subject
|
:
|
Musées-- Gestion.
|
| Subject
|
:
|
Musées-- Marketing.
|
| Subject
|
:
|
BUSINESS ECONOMICS-- Museum Administration Museology.
|
| Subject
|
:
|
Museums-- Management.
|
| Subject
|
:
|
Museums-- Marketing.
|
| Subject
|
:
|
REFERENCE-- General.
|
| Subject
|
:
|
TRAVEL-- Museums, Tours, Points of Interest.
|
| Dewey Classification
|
:
|
069/.068
|
| LC Classification
|
:
|
AM121.M877 2007eb
|
| Added Entry
|
:
|
Janes, Robert R.,1948-
|
|
|
:
|
Sandell, Richard,1967-
|
| |