| Document Type
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BL
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| Record Number
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968200
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| Doc. No
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b722570
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| Main Entry
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Korper, Steffano.
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| Title & Author
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The e-commerce book : : building the e-empire /\ Steffano Korper, Juanita Ellis.
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| Edition Statement
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2nd ed.
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| Publication Statement
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San Diego, CA :: Academic Press,, ©2001.
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| Series Statement
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Communications, Networking and Multimedia
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| Page. NO
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1 online resource (xiv, 248 pages) :: illustrations
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| ISBN
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008051880X
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: 0124211615
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: 1281033200
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: 6611033203
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: 9780080518800
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: 9780124211612
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: 9781281033208
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: 9786611033200
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0124211607
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9780124211605
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| Contents
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Preface -- Introduction -- 1. Set the Vision -- 2. Know Your Customers -- 3. Select Your Marketing Strategy and Branding -- 4. First Impressions are Forever -- Build the Best Site Now -- 5. Keep Your Customers -- Invest in Customer Service -- 6. Choose Fulfillment Channels that Work -- 7. Choose Effective Payment Systems -- 8. Know Your Infrastructure -- 9. Select the Right Commerce Vendor -- 10. Secure Your Investment -- Security Threats and Solutions -- 11. Get Ready for Wireless -- 12. Commit to Never-Ending Improvement -- Know the Trends and Beat Them -- Aft.
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Setting the vision -- Know your customers -- Marketing and branding -- First impressions may be everlasting -- Keep your customers -- Fulfillment channels that work -- Choose your payment systems -- Know your infrastructure -- Selecting the right commerce package -- Secure your investment : security threats and solutions -- Get ready for wireless! -- Commit to never-ending improvement.
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| Abstract
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New in the Second Edition Contains over 60% new material Complete and extensive glossary will be added Complete revision and update of the security chapter (reflecting the recent Yahoo experience) Strengthened coverage of E-Business to Business Increased and redesigned case studies Increased European and international coverage Revised, expanded, and enhanced illustrations New, attractive text design with features such as margin notes Increased size of tables containing website contacts Redesigned cover * Contains over 60% new material * Complete and extensive glossary will be added * Complete revision and update of the security chapter (reflecting the recent Yahoo experience) * Strengthened coverage of E-Business to Business * Increased and redesigned case studies * Increased European and international coverage * Revised, expanded, and enhanced illustrations * New, attractive text design with features such as margin notes * Increased size of tables containing website contacts * Redesigned cover.
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| Subject
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Business enterprises-- Computer networks.
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| Subject
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Electronic commerce.
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Commerce électronique, Guides, manuels, etc.
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| Subject
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Commerce électronique-- Planification, Guides, manuels, etc.
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| Subject
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Entreprises-- Réseaux d'ordinateurs.
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| Subject
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BUSINESS ECONOMICS-- Exports Imports.
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BUSINESS ECONOMICS-- International-- Marketing.
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BUSINESS ECONOMICS-- Marketing-- Multilevel.
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| Subject
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Business enterprises-- Computer networks.
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| Subject
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Electronic commerce.
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| Subject
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E-commerce.
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| Dewey Classification
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658.8/4
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| LC Classification
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HF5548.32.K667 2001eb
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| Added Entry
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Ellis, Juanita.
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